Ad quality is vital for a healthy programmatic ecosystem. At PubMatic, we understand the risks associated with poor ad quality and are committed to keeping you safe. We have a team that believes very strongly that a clean ecosystem benefits everyone, and we take a vigorous approach to eliminating ad fraud. We pioneer the latest tools, services, partnerships, and standards available in the marketplace to root out ad fraud.
We wanted to give you a “look under the hood” to see a few ways that we have been safeguarding against ad fraud, specifically in-banner videos (IBVs) and malicious creatives in March 2018.
PubMatic’s Real-Time Ad Scanning (RTAS) suite of tools applies both proprietary and third-party technology to provide protection for desktop, mobile, and video ads while addressing quality and security issues. Our ad scanning technology can screen every ad in the bid stream and make automated judgments on thousands of creatives every day--spanning thousands of advertisers and immediately spotting and blocking contentious creatives at the source.
RTAS dives much deeper to root out IBVs and malicious creatives that publishers would have likely have missed. RTAS caught and automatically blocked 175,279 IBVs and 65,087 new malicious creatives in March 2018:
(Note: PubMatic numbers refer to the total count of unique creatives newly categorized and do not capture the total number of blocks associated with each unique creative, nor do the numbers capture the total number of malicious creatives identified and continuously blocked in our platform. These malicious creatives are identified through a combination of PubMatic’s RTAS, The Media Trust scans, and Confiant scans. All malicious creatives are automatically blocked across the PubMatic platform once identified.)
NEW MALICIOUS CREATIVES CLASSIFIED BY RTAS
Ad fraudsters are wily in their ways, coming up with new malicious creatives each and every day. Thankfully, RTAS stays one step ahead in monitoring the latest trends in ad fraud.
Fraudsters concocted 92,352 new types of malicious creatives in March 2018.
RTAS reveals ad fraudsters were relatively tame in devising new malicious creatives in the first three weeks of March (21,366 new malicious creatives) before exploding with more than double the malicious creatives (43,558 new malicious creatives) in the last week of March alone. Luckily for our publishers, PubMatic identified these malicious creatives before they were served, and blocked them across our publisher base, should they come through again.
In sum, PubMatic has a zero tolerance policy towards fraud on our platform. We protect our customers’ trust by maintaining a clean platform with the highest ad quality and brand safety standards.
We hope you enjoyed this report on some of PubMatic’s Ad Quality efforts in March 2018. If you have any questions about the Ad Quality reports or methodology, please reach out to Karl Moats, Director, Product Marketing.