There are two types of reports:
- Existing reports, which have preset dimensions and metrics that make it easy to simply "run" a report. Standard reports can also be used as a starting point for a custom report.
- Custom reports are created by selecting dimensions and metrics to build a custom report.
What can you do with reports?
PubMatic makes it easy to communicate important metrics to other stakeholders. Customized reports can be sent to others via email at any time or scheduled to be automatically sent via email on a regular schedule. Learn more: