Standard reports are commonly-generated reports that have been already created in the system and which you do not have to recreate. Hover the mouse pointer over the information icon to view more detail about each report. Standard reports can be used as they are structured by default or click Edit while viewing a standard report to customize and save a custom report.
View Standard Reports
- Select Analytics | Standard Reports from the main navigation menu.
- Click a report to generate it and view its details.
Standard Report Details
Report | Dimensions | Metrics | Time Interval | Default Graph | Dimension Value Filter | Top/Bottom Filter | Description |
Basic Reports | |||||||
Ad Size Performance | Ad Size > Date | Revenue, Paid Impressions, eCPM | Last 30 days | Bar | None | Top 25 by Revenue | This report provides information about the daily performance of the ad sizes. |
Ad Tag Insights | Site > Ad Tag > Date | Revenue, Paid Impressions, eCPM | Last 30 days | Bar | None | Top 25 by Revenue | This report provides information about the daily performance of the ad sizes grouped by their sites. |
Advertiser Category Insights | Category > Advertiser | Paid Impressions, eCPM, Revenue, Avg. bid eCPM for Advertiser | Last 7 days | Pie | None | Top 25 by Revenue | This report provides information about the performance of the advertiser categories and the advertisers associated with them. |
Advertiser Insights | Advertiser > Buyer | Paid Impressions, eCPM, Revenue, Avg. bid eCPM for Advertiser | Last 7 days | Pie | None | Top 25 by Revenue | This report provides information about the performance of the advertisers and the buyers associated with them. |
Advertiser Opportunity Insights | Advertiser > Channel | Paid Impressions, eCPM, Revenue, Non-zero bids received, Total lost bids for Advertiser, Bid win rate for Advertiser, Avg. bid eCPM for Advertiser, Lost Bids (Floor), Lost Bids (Auction), Lost Bid (Block-list) | Last 30 days | Bar | None | Top 25 by Total lost bids for Advertiser | This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions. |
Buyer Insights | Buyer > DSP > Advertiser | Revenue, Paid Impressions, eCPM, Bid Rate (%) for DSP, Bid win rate for DSP, Bid win rate for Buyer, Bid win rate for Advertiser, Non-zero bids received | Last 30 days | Bar | None | Top 25 by Revenue | This report provides information about the performance of the buyers and the DSPs and advertisers associated with them. |
Channel Breakdown | Channel > Site > Date | Revenue, Paid Impressions, eCPM | Last 30 days | Bar | None | Top 10 by Revenue | This report provides information about the daily performance of the channels and the sites through the impressions were monetized. |
Daily Revenue Report | Date | Revenue, Paid Impressions, eCPM | Last 30 days | Line | None | Top 50 by Revenue | This report provides information about the performance of your inventory on a daily basis. |
Deal Summary | Deal ID > Date | Revenue, Paid Impressions, eCPM | Last 30 days | Bar | None | Top 25 by Revenue | This report provides information about the daily performance of your Marketplace Deals. |
Desktop-Mobile Breakdown | Platform > Date | Paid Impressions, eCPM, Revenue | Last 30 days | Pie | None | Top 10 by Revenue | This report provides information about the daily performance of your inventory monetized through various platforms. |
Detailed Lost Bids Report | DSP > Advertiser | Paid Impressions, eCPM, Revenue, Total bids requests for DSP, Total lost bids for DSP, Total lost bids for Advertiser, Bid Rate (%) for DSP, Bid win rate for DSP, Bid win rate for Buyer, Bid win rate for Advertiser | Last 30 days | Bar | None | Top 25 by Lost Bids | This report provides information about the impact of the bids from DSPs which lost in the auction. |
Detailed PMP Report | Buyer > Deal > Advertiser | Paid Impressions, eCPM, Revenue, Non-zero bid responses, Total lost bids for Buyer, Total lost bids for Advertiser, Bid win rate for Buyer, Bid win rate for Advertiser | Last 30 days | Bar | None | Top 25 by Revenue | This report provides information about the performance of the Marketplace Deals on the basis of buyers and advertisers. |
DSP Performance Report | DSP > Date | Paid Impressions, eCPM, Revenue, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Bid Rate (%) for DSP, Bid win rate for DSP, Avg. bid eCPM for DSP, Lost Bids (Floor) | Last 30 days | Bar | None | Top 25 by Paid Impressions | This report provides information about the daily performance of the DSPs. |
Geography Report | Country > Date | Revenue, Paid Impressions, eCPM | Last 30 days | Bar | None | Top 25 by Revenue | This report provides information about the distribution of your monetization across various geographical locations. |
Platform-Channel Insights | Platform > Channel | Revenue, Paid Impressions, eCPM | Last 30 days | Pie | None | Top 10 by Revenue | This report provides information about the monetization of your inventory across multiple platforms and channels. |
Section Insights | Section > Date | Revenue, Paid Impressions, eCPM | Last 30 days | Bar | None | Top 25 by Revenue | This report provides information about the performance of your inventory on the basis of site sections. |
Site Performance Report | Site > Date | Revenue, Paid Impressions, eCPM | Last 30 days | Bar | None | Top 25 by Revenue | This report provides information about the daily performance of your sites. |
Today's Revenue Report | Site > Hour | Revenue, Paid Impressions, eCPM | Today | Line | None | Top 25 by Revenue | This report provides information about current day's performance of your sites on an hourly basis. |
Video-Banner Breakdown | Ad Format > Date | Revenue, Paid Impressions, eCPM | Last 30 days | Pie | None | Top 10 by Revenue | This report provides information about the distribution of your inventory across banner and video ad tags. |
Ad Size Report | Ad Size > Date | Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer | Last 7 days | Bar | None | Top 25 by Spend | This report provides information about the daily performance of the ad sizes. |
Ad Size Report | Ad Size > Date | Spend, Paid Impressions, eCPM | Last 7 days | Bar | None | Top 25 by Spend | This report provides information about the daily performance of the ad sizes. |
Advertiser Category Insights | Category > Advertiser | Spend, Paid Impressions, eCPM | Last 7 days | Pie | None | Top 25 by Spend | This report provides information about the performance of the advertiser categories and the advertisers associated with them. |
Advertiser Insights | Advertiser | Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer | Last 7 days | Pie | None | Top 25 by Spend | This report provides information about the performance of the advertisers. |
Advertiser Insights | Advertiser | Spend, Paid Impressions, eCPM | Last 7 days | Pie | None | Top 25 by Spend | This report provides information about the performance of the advertisers. |
Advertiser Opportunity Insights | Advertiser > Channel | Paid Impressions, eCPM, Spend, Total lost bids for Buyer, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag), Bid loss rate for Buyer | Last 7 days | Bar | None | Top 25 by Total lost bids for Buyer | This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions. |
Advertiser Opportunity Insights | Advertiser > Channel | Paid Impressions, eCPM, Spend, Total bid responses, Bid Rate (%) for DSP, Bid loss rate for DSP, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag) | Last 7 days | Bar | None | Top 25 by Lost Bids (Auction) | This report provides information about the performance of the advertisers and the channels through which they have monetized the impressions. |
Channel Breakdown | Channel > Date | Spend, Paid Impressions, eCPM | Last 7 days | Bar | None | Top 25 by Spend | This report provides information about the daily performance of the channels and the sites through the impressions were monetized. |
Daily Spend Report | Date | Spend, Paid Impressions, eCPM | Last 7 days | Line | None | Top 25 by Spend | This report provides information about the performance of your budget on a daily basis. |
Deal Summary | Deal > Date | Spend, Paid Impressions, eCPM | Last 7 days | Bar | None | Top 25 by Spend | This report provides information about the daily performance of your Marketplace Deals. |
Desktop-Mobile Breakdown | Platform > Date | Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer | Last 7 days | Pie | None | Top 25 by Spend | This report provides information about the daily performance of the impressions monetized through various platforms. |
Desktop-Mobile Breakdown | Platform > Date | Spend, Paid Impressions, eCPM | Last 7 days | Pie | None | Top 25 by Spend | This report provides information about the daily performance of the impressions monetized through various platforms. |
Detailed Lost Bids Report | Publisher > Site | Paid Impressions, eCPM, Spend, Total lost bids for Buyer, Bid loss rate for Buyer, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag) | Last 7 days | Bar | None | Top 25 by Total lost bids for Buyer | This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers. |
Detailed Lost Bids Report | Publisher > Site | Paid Impressions, eCPM, Spend, Non-zero bid responses, Non-zero bids received, Lost Bids (Floor), Lost Bids (Auction), Lost Bids (Block-list), Lost Bids (Deal White Listed Flag), Total lost bids for DSP | Last 7 days | Bar | None | Top 25 by Spend | This report provides information about details about the bids lost by the buyer and their reasons on the basis of publishers. |
DSP Spend Report | DSP > Date | Spend, Paid Impressions, eCPM | Last 30 days | Line | None | Top 25 by Spend | This report provides information about the daily performance of the DSPs. |
Detailed PMP Report | Deal > Advertiser | Paid Impressions, eCPM, Spend, Non-zero bids received, Total lost bids for Buyer, Bid Rate (%) for Buyer, Bid win rate for Buyer | Last 7 days | Bar | None | Top 25 by Spend | This report provides information about the performance of the Marketplace Deals on the basis of advertisers. |
Detailed PMP Report | Deal > Advertiser | Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Bid win rate for Advertiser | Last 7 days | Bar | None | Top 10 by Spend | This report provides information about the performance of the Marketplace Deals on the basis of advertisers. |
Publisher Performance Report | Publisher > Site > Date | Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer | Last 7 days | Bar | None | Top 25 by Spend | This report provides information about the daily performance of the publishers and their sites. |
Publisher Performance Report | Publisher > Site > Date | Spend, Paid Impressions, eCPM | Last 7 days | Bar | None | Top 25 by Spend | This report provides information about the daily performance of the publishers and their sites. |
Today's Revenue Report | Hour | Paid Impressions, eCPM, Spend, Avg. bid eCPM for Buyer | Today | Line | None | Bottom 100 by Hour | This report provides information about current day's performance of the impressions on an hourly basis. |
Today's Revenue Report | Hour | Spend, Paid Impressions, eCPM | Today | Line | None | Bottom 25 by Hour | This report provides information about current day's performance of the impressions on an hourly basis. |
Advanced Reports | |||||||
Report | Dimensions | Metrics | Time Interval | Default Graph | Dimension Value Filter | Top/Bottom Filter | Description |
Top Advertiser PMP Opportunities | Advertiser > Buyer | Paid Impressions, eCPM, Revenue, Non-zero bids received, Total lost bids for Advertiser, Bid win rate for Advertiser, Avg. bid eCPM for Advertiser, Lost Bids (Floor), Lost Bids (Auction), Lost Bid (Block-list) | Last 7 days | Bar | Channel: PMP | Top 25 by Non-zero bids received | This report provides information about the opportunities for proposing Marketplace Deals with various advertisers and buyers associated with them. |
Top Buyer PMP Opportunities | Buyer > Advertiser | Paid Impressions, eCPM, Revenue, Non-zero bid responses, Non-zero bids received, Total lost bids for Buyer, Total lost bids for Advertiser, Avg. bid eCPM for Buyer, Avg. bid eCPM for Advertiser | Last 7 days | Pie | Channel: PMP | Top 25 by Non-zero bids received | This report provides information about the opportunities for proposing Marketplace Deals with various buyers and advertisers associated with them. |
PMP Dropped Advertiser Revenue | Advertisers | Revenue, Paid Impressions, eCPM | Last 7 days over 7 days | Bar | Channel:PMP | Top 25 by -ive Change in Revenue over previous period | This report provides information about the loss in the Marketplace Deals' revenue from advertisers. |
PMP Dropped Buyer Revenue | Buyer | Revenue, Paid Impressions, eCPM | Last 7 days over 7 days | Bar | Channel:PMP | Top 25 by -ive Change in Revenue over previous period | This report provides information about the loss in the Marketplace Deals' revenue from buyers. |
Top Misconfigured Deals | Deal ID | Paid Impressions, eCPM, Revenue, Bid Rate (%) for DSP | Yesterday | Bar | Bid Rate (%) for DSP < 80 | Bottom 25 by Bid Rate (%) for DSP | This report provides information about the Marketplace Deals which have low bid rates. |
Top Underbidding Deals | Deal ID | Paid Impressions, eCPM, Revenue, Bid win rate for DSP | Yesterday | Line | Bid win rate for DSP < 50 | Bottom 25 by Bid win rate for DSP | This report provides information about the Marketplace Deals which have low win rates. |
Platform-Channel Insights | Platform > Channel | Spend, Paid Impressions, eCPM | Last 7 days | Pie | None | Top 10 by Spend | This report provides information about the monetization of the impressions across multiple platforms and channels. |
Top Lost Opportunities | Publisher > Site | Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses | Last 7 days | Bar | Channel: PMP | Top 25 by Non-zero bids received | This report provides information about the bids which did not win impressions on publishers and their sites. |
Top Misconfigured Deals | Deal ID | Paid Impressions, eCPM, Spend, Bid Rate (%) for DSP | Yesterday | Bar | Bid Rate (%) for DSP < 80 | Bottom 25 by Bid Rate (%) for DSP | This report provides information about the Marketplace Deals which have low bid rates. |
Top Publisher PMP Opportunities | Publisher > Site | Paid Impressions, eCPM, Spend, Total bids requests for DSP, Non-zero bid responses, Non-zero bids received, Total lost bids for DSP, Bid Rate (%) for DSP, Bid win rate for DSP, Total bid responses | Last 7 days | Bar | Channel: PMP | Top 25 by Spend | This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites. |
Top Underbidding Deals | Deal ID | Paid Impressions, eCPM, Spend, Bid win rate for DSP | Yesterday | Bar | Bid win rate for DSP < 50 | Bottom 25 by Bid win rate for DSP | This report provides information about the Marketplace Deals which have low win rates. |
Top Lost Opportunities | Publisher > Site | Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer | Last 7 days | Bar | Channel: Open Exchange | Bottom 25 by Bid win rate for Buyer | This report provides information about the bids which did not win impressions on publishers and their sites. |
Top Misconfigured Deals | Deal ID | Paid Impressions, eCPM, Spend, Bid Rate (%) for Buyer | Yesterday | Bar | Bid Rate (%) for Buyer < 80 | Bottom 25 by Bid Rate (%) for Buyer | This report provides information about the Marketplace Deals which have low bid rates. |
Top Publisher PMP Opportunities | Publisher > Site | Paid Impressions, eCPM, Spend, Non-zero bids received, Bid win rate for Buyer, Avg. bid eCPM for Buyer, Bid Rate (%) for Buyer | Last 7 days | Bar | Channel: Open Exchange | Top 25 by Non-zero bids received | This report provides information about the opportunities for proposing Marketplace Deals with various publishers and their sites. |
Top Underbidding Deals | Deal ID | Paid Impressions, eCPM, Spend, Bid win rate for Buyer | Yesterday | Bar | Bid win rate < 50 | Bottom 25 by Bid win rate | This report provides information about the Marketplace Deals which have low win rates. |