Using Identity Reports

PubMatic’s Identity Hub is a leading ID management tool that publishers trust to easily implement, manage, and test leading ID solutions. With Identity Hub publishers can help buyers recognize and reach their desired target audiences across a myriad of alternative IDs, not only helping both sides understand what unique IDs perform best, but ultimately aiming to boost performance, ROI, and publisher yield. You can work to achieve this by using Identity Reports.

In the following videos, we will conduct an overview of Identity Reports, covering key features along with a brief tutorial on how to access and build the reports.

Resources

Identity Management Simplified


Identity Hub Community Page


Encrypted Signals (ESP) for Publishers



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