Wrapper Analytics Reports

PubMatic provides existing reports that enable publishers to quickly and easily get the insights they need to make business decisions and build strategies. Wrapper Analytics are presented in five standard reports:

  • Wrapper Bid Activity report
  • Wrapper Latency Report
  • Wrapper Revenue report
  • Wrapper S2S report
  • Wrapper Video Error report

Net vs Gross in OpenWrap Revenue reporting

Revenue is generated by the winning impressions. Revenue is computed using the bid amount before bid adjustment at the wrapper.  Whether this number is gross or net revenue depends on whether the demand partner is bidding into the wrapper using gross or net bids.

Other key points to know about Revenue reporting:

  • PubMatic reports whatever is passed from SSPs.
  • We recommend configuring OpenWrap net reporting.
  • IF an SSP cannot pass a net bid, the publisher can adjust the bid value by your % rev share. When this is done, reporting will reflect the post-bid-adjusted value. 
  • If SSP IS sending net from the get-go, you do not need to adjust the bid, and Pubmatic wrapper reporting will reflect that net value we received from the SSP. 

Accessing Analytics Reports

The Wrapper Analytics reports are part of the set of PubMatic's standard reports. Select Analytics > Standard Reports to locate the following Wrapper reports.

To learn more about PubMatic's Analytics reports, refer to Standard Analytics Reports and Custom Analytics Reports.

Wrapper Bid Activity Report

Publishers can view bid activity by SSP partners using this report. The report displays data for the last 7 days in a Time Series graph by default, but different date ranges and chart types may be selected. The default dimensions and metrics included in this report are listed below.

 Dimensions: Filters (click to expand)

Dimensions: Filters

DimensionDescription
Date24-hour period in PST
Partner

SSPs/Exchanges set up as Partners in the Publisher's PubMatic account. Possible partners include:

  • Ad Generation
  • AdForm
  • AOL
  • AppNexus
  • bRealTime
  • C1Exchange
  • Conversant
  • Criteo
  • DefyMedia
  • DistrictM
  • Facebook Audience Network
  • Index Exchange
  • Kargo
  • OpenX
  • PulsePoint
  • RubiconFastlane
  • Sekindo Universal Mccann
  • Sovrn
  • TripleLift
Refer to the OpenWrap User Guide for more information about creating/editing Partners in PubMatic.
                       
ProfileA Profile defines groups of inventory units that have the same configuration settings. For example, a home page or individual subpages. Refer to OpenWrap Profile Management for more information about creating/editing Profiles in PubMatic.
 Metrics (click to expand)

Metrics

MetricDescription
RevenueRevenue for the partner for that date.
RevenueRevenue amount generated by the winning impressions.  This number is computed using the bid amount before bid adjustment at the wrapper.  Whether this number is gross or net revenue depends on whether the demand partner is bidding into the wrapper using gross or net bids.
Requests

Total number of ad requests.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
                     
Responses

Total number of bid responses.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
              
Bid eCPMAverage bid eCPM. This includes any bid that came in with Timeout+Xms
Monetized eCPMAverage monetized CPM.
Bid RateThe percentage of time a bidder responds to a bid request.
Win RateThe percentage of time bids won an auction.
Fill RateTotal percentage of ad requests that result in an ad being displayed to users.

Wrapper Latency Report

Publishers can view the average number of requests and responses by SSP partners as well as average latency using this report. The report displays data for the last 7 days in a Time Series graph by default, but different date ranges and chart types may be selected. The default dimensions and metrics included in this report are listed below.

 Dimensions: Filters (click to expand)

Dimensions: Filters

Dimension

Description
Date24-hour period in PST
Partner

SSPs/Exchanges set up as Partners in the Publisher's PubMatic account. Possible partners include:

  • Ad Generation
  • AdForm
  • AOL
  • AppNexus
  • bRealTime
  • C1Exchange
  • Conversant
  • Criteo
  • DefyMedia
  • DistrictM
  • Facebook Audience Network
  • Index Exchange
  • Kargo
  • OpenX
  • PulsePoint
  • RubiconFastlane
  • Sekindo Universal Mccann
  • Sovrn
  • TripleLift


Refer to the OpenWrap User Guide for more information about creating/editing Partners in PubMatic.

              
ProfileA Profile defines groups of inventory units that have the same configuration settings. For example, a home page or individual subpages. Refer to OpenWrap Profile Management for more information about creating/editing Profiles in PubMatic.
 Metrics (click to expand)

Metrics

MetricDescription
Requests

The total number of ad requests.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
              
Responses

Total number of bid responses.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
              
Average Latency (ms)The average latency for all bids received without a timeout.

Wrapper Revenue Report

Publishers can view revenue and monetized impressions generated by SSP partners along with requests/responses using this report. The report displays data for the last 7 days in a Time Series graph by default, but different date ranges and chart types may be selected. The default dimensions and metrics included in this report are listed below.

 Dimensions: Filters (click to expand)

Dimensions: Filters

Dimension

Description
Date24-hour period in PST
Partner

SSPs/Exchanges set up as Partners in the Publisher's PubMatic account. Possible partners include:

  • Ad Generation
  • AdForm
  • AOL
  • AppNexus
  • bRealTime
  • C1Exchange
  • Conversant
  • Criteo
  • DefyMedia
  • DistrictM
  • Facebook Audience Network
  • Index Exchange
  • Kargo
  • OpenX
  • PulsePoint
  • RubiconFastlane
  • Sekindo Universal Mccann
  • Sovrn
  • TripleLift
Refer to the OpenWrap User Guide for more information about creating/editing Partners in PubMatic.
          
ProfileA Profile defines groups of inventory units that have the same configuration settings. For example, a home page or individual subpages. Refer to OpenWrap Profile Management for more information about creating/editing Profiles in PubMatic.
 Metrics (click to expand)

Metrics

MetricDescription
RevenueRevenue for the partner for that date.
Requests

The total number of ad requests.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
                   
Responses

Total number of bid responses.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
          
Monetized ImpressionsTotal Monetized impressions.

Wrapper S2S Report

This report separates the key wrapper metrics values by server-to-server and client-side wrappers.

 Dimensions: Filters (click to expand)

Dimensions: Filters

Dimension

Description
Date24-hour period in PST
Server/ClientServer, Client or Unknown
Partner

SSPs/Exchanges set up as Partners in the Publisher's PubMatic account. Possible partners include:

  • Ad Generation
  • AdForm
  • AOL
  • AppNexus
  • bRealTime
  • C1Exchange
  • Conversant
  • Criteo
  • DefyMedia
  • DistrictM
  • Facebook Audience Network
  • Index Exchange
  • Kargo
  • OpenX
  • PulsePoint
  • RubiconFastlane
  • Sekindo Universal Mccann
  • Sovrn
  • TripleLift


Refer to the OpenWrap User Guide for more information about creating/editing Partners in PubMatic.


ProfileA Profile defines groups of inventory units that have the same configuration settings. For example, a home page or individual subpages. Refer to OpenWrap Profile Management for more information about creating/editing Profiles in PubMatic.
 Metrics (click to expand)

Metrics

MetricDescription
Requests

Total number of ad requests.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
              
Responses

Total number of bid responses.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
              
Average Latency (ms)The average latency for all bids received without a timeout.
TimeoutsNumber of timeouts
Timeout RatesPercentage of requests that timed out.
S2S Match RequestsOnly applicable to server-to-server requests.
S2S Match RateOnly applicable to server-to-server requests.

Wrapper Latency Report

This report separates the key wrapper metrics values by server-to-server and client-side wrappers.

 Dimensions: Filters (click to expand)

Dimensions: Filters

Dimension

Description
Date24-hour period in PST
Server/Client
Partner

SSPs/Exchanges set up as Partners in the Publisher's PubMatic account. Possible partners include:

  • Ad Generation
  • AdForm
  • AOL
  • AppNexus
  • bRealTime
  • C1Exchange
  • Conversant
  • Criteo
  • DefyMedia
  • DistrictM
  • Facebook Audience Network
  • Index Exchange
  • Kargo
  • OpenX
  • PulsePoint
  • RubiconFastlane
  • Sekindo Universal Mccann
  • Sovrn
  • TripleLift


Refer to the OpenWrap User Guide for more information about creating/editing Partners in PubMatic.

              
ProfileA Profile defines groups of inventory units that have the same configuration settings. For example, a home page or individual subpages. Refer to OpenWrap Profile Management for more information about creating/editing Profiles in PubMatic.
 Metrics (click to expand)

Metrics

MetricDescription
Requests

Total number of ad requests.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
              
Responses

Total number of bid responses.

Note that Rubicon Fastlane and Facebook display lower requests/responses due to the fact that they only count winning bids, whereas other SSP Partners include a count of both winning and losing bids.
              
Average Latency (ms)The average latency for all bids received without a timeout.
TimeoutsNumber of timeouts
Timeout RatesPercentage of requests that timed out.
S2S Match RequestsOnly applicable to server-to-server requests.
S2S Match RateOnly applicable to server-to-server requests.