Audience Encore

About Audience Encore

PubMatic platform provides publishers with insights and management of their audience segments.

Search Audience

Video Learning

Navigation & Managing Segments

Learn how to navigate Audience Encore and how to properly manage your segments.

How to Create a Targeted PMP Deal

Within Deals, you can setup Targeted Private Marketplace transactions with publishers while also checking the performance of those deals. In this video you will learn how to:

  • Navigate the Deal interface
  • Create a Targeted Private Marketplace deal
  • Push a new deal to a buyer

Reporting on Audience Segments

In this video, you will learn how to access analytics such as Deal & Audience Usage reports to better understand performance.

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