Due to privacy concerns, and particularly in jurisdictions such as Europe, a Publisher or simple legal compliance might prohibit us from passing the actual and complete IP Address of the user. Hence, additional Geo parameters have been added to pass location information to Demand Partners. “geo” object will only be passed if publisher restricts us from passing actual and complete IP Address.
Geo Parameters Format
Note: Except the “lat”, “lon” and “loc_source” parameters mentioned below, the remaining parameters in this object are populated by PubMatic using the user’s IP address.
|country||Yes||No||Country from where request originated|
|state||No||No||State from where the request originated|
|city||No||No||City from where the request originated|
|dma||No||No||DMA from where the request originated|
|zip||No||No||Zip code of the user.|
|lat||No||No||Latitude of the IP address of the user.|
|lon||No||No||Longitude of the IP address of the user.|
Source of user's location provided in the “lat” and “lon” parameters mentioned above. These location source details are provided by the publisher.
Categories of the location in which the user is present. For the list of values, refer to the xAd documentation.For example, "cat":[1,2]
Brands available in the location in which the user is present. For the list of values, refer to the xAd documentation.For example, "brand":[4,5]
Source from which the above-mentioned location categories and brands are obtained. For the list of values, refer to the xAd documentation.For example, "loccatsrc":1