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Note: This document supports a set of APIs for older integrations.

The below-mentioned parameter indicates the IAB categories associated with the publisher’s Web page from which the impression is received. Demand partners can opt to receive this parameter.

Note: The "pagecat" parameter mentioned below is passed only if it is enabled for your account. To enable this parameter, contact your PubMatic Account Manager.


pagecatNoYesList of IAB categories (Tier 1 and Tier 2) for the page separated by ‘,’. For details on the values passed and the corresponding category names, refer to the IAB Categories table in the Reference section of this document.


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