PubMatic’s performance requires that the total latency should be within 130 milliseconds - 30 ms for connection establishment and100 ms for bid response. If either of these independent thresholds are exceeded (connection and bid response time) during the transaction the bid is considered a ‘timeout’.
For better performance Demand Partners should support HTTP 1.1 and enable the following features:
PubMatic reuses pre-established (persistent) connections wherever possible. This practice saves connection establishment time to reduce latency.
PubMatic can send API Requests from servers located in following locations.
US West Coast – PubMatic - 184.108.40.206 (Ping IP Address)
US East Coast – PubMatic - 220.127.116.11 (Ping IP Address)
Amsterdam, Europe – PubMatic - 18.104.22.168 (Ping IP Address)
Singapore – Amazon AWS - 22.214.171.124 (Ping IP Address)
Tokyo, Japan – Amazon AWS - 126.96.36.199 (Ping IP Address)
Distribution of impressions based on data centers:
% Distribution of Impressions to Each PubMatic Data Center