Media Buyer Console
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Media Buyer Console (MBC)
Private Marketplace (PMP)
Unified Ad Server (UAS)
For accurate click tracking, the Demand Partner needs to use the standard click tracking MACRO to be placed by name in the creative tag, which will be replaced with the PubMatic click tracker.
Demand Partner uses a click tracker macro in the creative tag.Example:
PubMatic replaces it with its click tracking URL (URL encoded string).
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