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Win/Loss Notification Status

                                                               

Status-IDDescription

0

Bid has won the auction

1

Timeout on bid response

2

Incomplete bid response

3

An invalid bid price was quoted (for example less than $0.0000 or greater than $999)

4

Outbid by competitor

5

Advertiser domain blocked by publisher

6

Advertiser domain is missing in the response or not found in the publisher’s white List

7

Creative ID not provided in the bid response

8

Creative blocked by publisher

9

Bid price decryption failed

10

The bid price did not clear either publisher’s floor price or has less priority (set by the publisher) than other bids

11

The requestId in bid-response is not matching with the requestId that was sent in bid-request

12

Publisher is expecting a secured creative url (HTTPS) but the url in the response is not secure

13

Currency code passed in response parameter ‘bidCurrency’ was invalid or not supported by PubMatic.

 

Rich Media Technologies

                                                                       

Short codeIframe Busting Technology Package

pr

Pointroll

eb

Eyeblaster

dc

DoubleClick

ew

EyeWonder

mp

Mediaplex

vp

Viewpoint

ui

Unicast

sa

Smart Adserver

km

Klipmart

er

EyeReturn

at

Atlas

ad

Adinterax

ac

Adcentric

ft

Flashtalking

mm

MediaMind

pt

Pictela

 

Deal - No Bid Reason

                                               

Status IDDescription

1

Unknown Error

2

Technical Error

3

Invalid/Malformed Request

4

Known Web spider

5

Suspected Non-Human Traffic

6

Cloud,Data center, or Proxy IP

7

Unsupported Device

8

Blocked Publisher or Site

9

Unmatched user

10

Capping/Spending limit

 

IAB Categories List

                                                                                                                                              

ValueDescription

IAB1

Arts & Entertainment

IAB1-1

Books & Literature

IAB1-2

Celebrity Fan/Gossip

IAB1-3

Fine Art

IAB1-4

Humor

IAB1-5

Movies

IAB1-6

Music

IAB1-7

Television

IAB2

Automotive

IAB2-1

Auto Parts

IAB2-2

Auto Repair

IAB2-3

Buying/Selling Cars

IAB2-4

Car Culture

IAB2-5

Certified Pre-Owned

IAB2-6

Convertible

IAB2-7

Coupe

IAB2-8

Crossover

IAB2-9

Diesel

IAB2-10

Electric Vehicle

IAB2-11

Hatchback

IAB2-12

Hybrid

IAB2-13

Luxury

IAB2-14

MiniVan

IAB2-15

Motorcycles

IAB2-16

Off-Road Vehicles

IAB2-17

Performance Vehicles

IAB2-18

Pickup

IAB2-19

Road-Side Assistance

IAB2-20

Sedan

IAB2-21

Trucks & Accessories

IAB2-22

Vintage Cars

IAB2-23

Wagon

IAB3

Business

IAB3-1

Advertising

IAB3-2

Agriculture

IAB3-3

Biotech/Biomedical

IAB3-4

Business Software

IAB3-5

Construction

IAB3-6

Forestry

IAB3-7

Government

IAB3-8

Green Solutions

IAB3-9

Human Resources

IAB3-10

Logistics

IAB3-11

Marketing

IAB3-12

Metals

IAB4

Careers

IAB4-1

Career Planning

IAB4-2

College

IAB4-3

Financial Aid

IAB4-4

Job Fairs

IAB4-5

Job Search

IAB4-6

Resume Writing/Advice

IAB4-7

Nursing

IAB4-8

Scholarships

IAB4-9

Telecommuting

IAB4-10

U.S. Military

IAB4-11

Career Advice

IAB5

Education

IAB5-1

7-12 Education

IAB5-2

Adult Education

IAB5-3

Art History

IAB5-4

College Administration

IAB5-5

College Life

IAB5-6

Distance Learning

IAB5-7

English as a 2nd Language

IAB5-8

Language Learning

IAB5-9

Graduate School

IAB5-10

Homeschooling

IAB5-11

Homework/Study Tips

IAB5-12

K-6 Educators

IAB5-13

Private School

IAB5-14

Special Education

IAB5-15

Studying Business

IAB6

Family & Parenting

IAB6-1

Adoption

IAB6-2

Babies & Toddlers

IAB6-3

Daycare/Pre School

IAB6-4

Family Internet

IAB6-5

Parenting - K-6 Kids

IAB6-6

Parenting teens

IAB6-7

Pregnancy

IAB6-8

Special Needs Kids

IAB6-9

Eldercare

IAB7

Health & Fitness

IAB7-1

Exercise

IAB7-2

A.D.D.

IAB7-3

AIDS/HIV

IAB7-4

Allergies

IAB7-5

Alternative Medicine

IAB7-6

Arthritis

IAB7-7

Asthma

IAB7-8

Autism/PDD

IAB7-9

Bipolar Disorder

IAB7-10

Brain Tumor

IAB7-11

Cancer

IAB7-12

Cholesterol

IAB7-13

Chronic Fatigue Syndrome

IAB7-14

Chronic Pain

IAB7-15

Cold & Flu

IAB7-16

Deafness

IAB7-17

Dental Care

IAB7-18

Depression

IAB7-19

Dermatology

IAB7-20

Diabetes

IAB7-21

Epilepsy

IAB7-22

GERD/Acid Reflux

IAB7-23

Headaches/Migraines

IAB7-24

Heart Disease

IAB7-25

Herbs for Health

IAB7-26

Holistic Healing

IAB7-27

IBS/Crohn's Disease

IAB7-28

Incest/Abuse Support

IAB7-29

Incontinence

IAB7-30

Infertility

IAB7-31

Men's Health

IAB7-32

Nutrition

IAB7-33

Orthopedics

IAB7-34

Panic/Anxiety Disorders

IAB7-35

Pediatrics

IAB7-36

Physical Therapy

IAB7-37

Psychology/Psychiatry

IAB7-38

Senor Health

IAB7-39

Sexuality

IAB7-40

Sleep Disorders

IAB7-41

Smoking Cessation

IAB7-42

Substance Abuse

IAB7-43

Thyroid Disease

IAB7-44

Weight Loss

IAB7-45

Women's Health

IAB8

Food & Drink

IAB8-1

American Cuisine

IAB8-2

Barbecues & Grilling

IAB8-3

Cajun/Creole

IAB8-4

Chinese Cuisine

IAB8-5

Cocktails/Beer

IAB8-6

Coffee/Tea

IAB8-7

Cuisine-Specific

IAB8-8

Desserts & Baking

IAB8-9

Dining Out

IAB8-10

Food Allergies

IAB8-11

French Cuisine

IAB8-12

Health/Low fat Cooking

IAB8-13

Italian Cuisine

IAB8-14

Japanese Cuisine

IAB8-15

Mexican Cuisine

IAB8-16

Vegan

IAB8-17

Vegetarian

IAB8-18

Wine

IAB9

Hobbies & Interests

IAB9-1

Art/Technology

IAB9-2

Arts & Crafts

IAB9-3

Beadwork

IAB9-4

Bird watching

IAB9-5

Board Games/Puzzles

IAB9-6

Candle & Soap Making

IAB9-7

Card Games

IAB9-8

Chess

IAB9-9

Cigars

IAB9-10

Collecting

IAB9-11

Comic Books

IAB9-12

Drawing/Sketching

IAB9-13

Freelance Writing

IAB9-14

Genealogy

IAB9-15

Getting Published

IAB9-16

Guitar

IAB9-17

Home Recording

IAB9-18

Investors & Patents

IAB9-19

Jewelry Making

IAB9-20

Magic & Illusion

IAB9-21

Needlework

IAB9-22

Painting

IAB9-23

Photography

IAB9-24

Radio

IAB9-25

Roleplaying Games

IAB9-26

Sci-Fi & Fantasy

IAB9-27

Scrapbooking

IAB9-28

Screenwriting

IAB9-29

Stamps & Coins

IAB9-30

Video & Computer Games

IAB9-31

Woodworking

IAB10

Home & Garden

IAB10-1

Appliances

IAB10-2

Entertaining

IAB10-3

Environmental Safety

IAB10-4

Gardening

IAB10-5

Home Repair

IAB10-6

Home Theater

IAB10-7

Interior Decorating

IAB10-8

Landscaping

IAB10-9

Remodeling & Construction

IAB11

Law, Gov't & Politics

IAB11-1

Immigration

IAB11-2

Legal Issues

IAB11-3

U.S. Government Resources

IAB11-4

Politics

IAB11-5

Commentary

IAB12

News

IAB12-1

International News

IAB12-2

National News

IAB12-3

Local News

IAB13

Personal Finance

IAB13-1

Beginning Investing

IAB13-2

Credit/Debt & Loans

IAB13-3

Financial News

IAB13-4

Financial Planning

IAB13-5

Hedge Fund

IAB13-6

Insurance

IAB13-7

Investing

IAB13-8

Mutual Funds

IAB13-9

Options

IAB13-10

Retirement Planning

IAB13-11

Stocks

IAB13-12

Tax Planning

IAB14

Society

IAB14-1

Dating

IAB14-2

Divorce Support

IAB14-3

Gay Life

IAB14-4

Marriage

IAB14-5

Senior Living

IAB14-6

Teens

IAB14-7

Weddings

IAB14-8

Ethnic Specific

IAB15

Science

IAB15-1

Astrology

IAB15-2

Biology

IAB15-3

Chemistry

IAB15-4

Geology

IAB15-5

Paranormal Phenomena

IAB15-6

Physics

IAB15-7

Space/Astronomy

IAB15-8

Geography

IAB15-9

Botany

IAB15-10

Weather

IAB16

Pets

IAB16-1

Aquariums

IAB16-2

Birds

IAB16-3

Cats

IAB16-4

Dogs

IAB16-5

Large Animals

IAB16-6

Reptiles

IAB16-7

Veterinary Medicine

IAB17

Sports

IAB17-1

Auto Racing

IAB17-2

Baseball

IAB17-3

Bicycling

IAB17-4

Bodybuilding

IAB17-5

Boxing

IAB17-6

Canoeing/Kayaking

IAB17-7

Cheerleading

IAB17-8

Climbing

IAB17-9

Cricket

IAB17-10

Figure Skating

IAB17-11

Fly Fishing

IAB17-12

Football

IAB17-13

Freshwater Fishing

IAB17-14

Game & Fish

IAB17-15

Golf

IAB17-16

Horse Racing

IAB17-17

Horses

IAB17-18

Hunting/Shooting

IAB17-19

Inline Skating

IAB17-20

Martial Arts

IAB17-21

Mountain Biking

IAB17-22

NASCAR Racing

IAB17-23

Olympics

IAB17-24

Paintball

IAB17-25

Power & Motorcycles

IAB17-26

Pro Basketball

IAB17-27

Pro Ice Hockey

IAB17-28

Rodeo

IAB17-29

Rugby

IAB17-30

Running/Jogging

IAB17-31

Sailing

IAB17-32

Saltwater Fishing

IAB17-33

Scuba Diving

IAB17-34

Skateboarding

IAB17-35

Skiing

IAB17-36

Snowboarding

IAB17-37

Surfing/Body boarding

IAB17-38

Swimming

IAB17-39

Table Tennis/Ping-Pong

IAB17-40

Tennis

IAB17-41

Volleyball

IAB17-42

Walking

IAB17-43

Waterski/Wakeboard

IAB17-44

World Soccer

IAB18

Style & Fashion

IAB18-1

Beauty

IAB18-2

Body Art

IAB18-3

Fashion

IAB18-4

Jewelry

IAB18-5

Clothing

IAB18-6

Accessories

IAB19

Technology & Computing

IAB19-1

3-D Graphics

IAB19-2

Animation

IAB19-3

Antivirus Software

IAB19-4

C/C++

IAB19-5

Cameras & Camcorders

IAB19-6

Cell Phones

IAB19-7

Computer Certification

IAB19-8

Computer Networking

IAB19-9

Computer Peripherals

IAB19-10

Computer Reviews

IAB19-11

Data Centers

IAB19-12

Databases

IAB19-13

Desktop Publishing

IAB19-14

Desktop Video

IAB19-15

Email

IAB19-16

Graphics Software

IAB19-17

Home Video/DVD

IAB19-18

Internet Technology

IAB19-19

Java

IAB19-20

JavaScript

IAB19-21

Mac Support

IAB19-22

MP3/MIDI

IAB19-23

Net Conferencing

IAB19-24

Net for Beginners

IAB19-25

Network Security

IAB19-26

Palmtops/PDAs

IAB19-27

PC Support

IAB19-28

Portable

IAB19-29

Entertainment

IAB19-30

Shareware/Freeware

IAB19-31

Unix

IAB19-32

Visual Basic

IAB19-33

Web Clip Art

IAB19-34

Web Design/HTML

IAB19-35

Web Search

IAB19-36

Windows

IAB20

Travel

IAB20-1

Adventure Travel

IAB20-2

Africa

IAB20-3

Air Travel

IAB20-4

Australia & New Zealand

IAB20-5

Bed & Breakfasts

IAB20-6

Budget Travel

IAB20-7

Business Travel

IAB20-8

By US Locale

IAB20-9

Camping

IAB20-10

Canada

IAB20-11

Caribbean

IAB20-12

Cruises

IAB20-13

Eastern Europe

IAB20-14

Europe

IAB20-15

France

IAB20-16

Greece

IAB20-17

Honeymoons/Getaways

IAB20-18

Hotels

IAB20-19

Italy

IAB20-20

Japan

IAB20-21

Mexico & Central America

IAB20-22

National Parks

IAB20-23

South America

IAB20-24

Spas

IAB20-25

Theme Parks

IAB20-26

Traveling with Kids

IAB20-27

United Kingdom

IAB21

Real Estate

IAB21-1

Apartments

IAB21-2

Architects

IAB21-3

Buying/Selling Homes

IAB22

Shopping

IAB22-1

Contests & Freebies

IAB22-2

Couponing

IAB22-3

Comparison

IAB22-4

Engines

IAB23

Religion & Spirituality

IAB23-1

Alternative Religions

IAB23-2

Atheism/Agnosticism

IAB23-3

Buddhism

IAB23-4

Catholicism

IAB23-5

Christianity

IAB23-6

Hinduism

IAB23-7

Islam

IAB23-8

Judaism

IAB23-9

Latter-Day Saints

IAB23-10

Pagan/Wiccan

IAB24

Uncategorized

IAB25

Non-Standard Content

IAB25-1

Un-moderated UGC

IAB25-2

Extreme Graphic/Explicit Violence

IAB25-3

Pornography

IAB25-4

Profane Content

IAB25-5

Hate Content

IAB25-6

Under Construction

IAB25-7

Incentivized

IAB26

Illegal Content

IAB26-1

Illegal Content

IAB26-2

Warez

IAB26-3

Spyware/Malware

IAB26-4

Copyright Infringement

 

API Frameworks

                           

ValueDescription

1

VPAID 1.0

2

VPAID 2.0

3

MRAID 1.0

4

ORMMA

5

MRAID 2.0

 

Creative Attributes

                                                                                   

IDCreative Attribute

1

Audio Ad (Auto Play)

2

Audio Ad (User Initiated)

3

Expandable (Automatic)

4

Expandable (User Initiated - Click)

5

Expandable (User Initiated - Rollover)

6

in Banner Video Ad (Auto Play)

7

in Banner Video Ad (User Initiated)

8

Pop (such as Over, Under, or upon Exit)

9

Provocative or Suggestive Image Ads

10

Shaky/Flashing/Flickering Ad, Extreme Animation, or Smileys

11

Survey Ads (such as Dynamic Logic, Insight Express, Vizu, and so on.)

12

Text Only Ads

13

User Interactive (such as embedded games)

14

Windows Dialog Ad or Alert Style Ad

44

Auto Refresh Ad. This ID will be deprecated in future.

45Flash Ad. This ID has been deprecated.
51Auto Refresh Ad
52Flash Ad
53Image Ad

Native Layout IDs

                                       

Layout IDDescription

1

Content Wall

2

App Wall

3

News Feed

4

Chat List

5

Carousel

6

Content Stream

7

Grid adjoining the content

500+

Reserved for Exchange
specific layouts

Native Ad Unit IDs

                             

AD Unit ID

Description

1

Paid Search Units

2

Recommendation Widgets

3

Promoted Listings

4

In-Ad (IAB Standard) with Native Element Units

5

Custom /”Can’t Be Contained”

500+

Reserved for Exchange specific formats

Data Asset Types

                                                                                       

AD Unit IDNameDescriptionFormat

1

sponsored

Sponsored By message where response should contain the brand name of the sponsor

text

2

desc

Descriptive text associated with the product or
service being advertised

text

3

rating

Rating of the product being offered to the user.
For example an app’s rating in an app store from
0-5

Number formatted as string

4

likes

Number of social ratings or “likes” of the product being offered to the user

number
formatted as
string
 

5

downloads

Number downloads/installs of this product

number
formatted as
string
 

6

price

Price for product / app / in-app purchase. Value
should include currency symbol in localized format
 

number
formatted as
string
 

7

saleprice

Sale price that can be used together with price to
indicate a discounted price compared to a regular
price. Value should include currency symbol in
localised format
 

number
formatted as
string
 

8

phone

Phone number

formatted
string
 

9

address

Address

text

10

desc2

Additional descriptive text associated with the
product or service being advertised
 

text

11

displayurl

Display URL for the text ad
 

text

12

ctatext

CTA description - descriptive text describing a ‘call to action’ button for the destination URL.

text

500+

XXX

Reserved for Exchange specific usage numbered above 500

Unknown

Image Asset Types

                          

AD Unit ID

Name

Description

1

Icon

Icon image

2

Logo

Logo image for the brand/app

3

Main

Large image preview for the ad

500+

XXX

Reserved for Exchange specific usage numbered
above 500

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