If opted, DSP will receive win-loss reason of any of its recent bids in RTB bid request itself in post data. The post data will contain an object “wli” having following parameters.
Unique request ID generated by PubMatic which is used to map the Bid-Request and Bid-Response. This will help to correlate the Bid-Notification with the specific Bid-Response. Limited to 40 bytes.
|bCur||No||No||Currency of the winning bid value (wBid).|
Bid (First Price) that won the auction.
A value indicating whether a publisher is running an auction in their system for the given impression or not. Possible values are:
Note: Its default value is 0.
Bid-ID string generated by the DSP and received in the bid response.
Number denoting the status of the bid as follows.
The complete list of reasons why a bid will lose is given in the Win/Loss Notification Status table in the Reference section.
Note: Notifications will not be sent for zero price bids.
Example for Win Notification:
A) In case of single bid
B) In case of multi-bid