The GDPR Implementation document describes the impact and compliance of GDPR considerations for Publishers and DSPs.
The RTB Platform Updates document describes GDPR-related updates to the RTB platform: new parameters, passing parameters to DSPs and Google Exchange Bidding Publishers, and user sync process changes for GDPR compliance.
UAS will filter Ad Units, Orders, Line Items & Creatives that have a frequency cap applied for any user that has not provided consent to PubMatic (opted out).
UAS will perform hyperlocal targeting after masking for Location if a user has not provided consent to PubMatic (opted out).
UAS will filter all Line Items that target IP Address/IP Address Range if a user has not provided consent to PubMatic (opted out).
UAS will filter all Audience-targeted Line Items if a user has not provided consent to PubMatic (opted out).
A Line Item with a sequential rotation creative will only deliver for the user where PubMatic cookies are dropped successfully; Otherwise, only the first creative will be shown for the cookie-less user or PubMatic/GDPR opted-out user.
Notation added in PubMatic's Custom Parameters regarding custom key-values, which must not be used to pass data or target the ads that PubMatic or others could use or recognize as personally identifiable information or personal data of a user.
GDPR & GDPR_CONSENT parameters added to manage GDPR compliance signals and consent string.
Updated notation for PubMatic's handling of %%UDID%% macro and added new macros for %%GDPR%% and %%GDPR_CONSENT%%.
Video-specific: Two new mandatory parameters for GDPR compliance added to PubMatic video (VAST & VPAID) tags.