PubMatic Auction Packages provide buyers with a seamless real-time planning tool to quickly create PMP deals at scale, and offer many benefits, including:
- Ease of use: Buyers can easily ingest data, target preferred publishers, and create PMP deals.
- Scaling PMP: Refine deals with numerous targeting criteria, such as by audience, and across multiple publishers from an intuitive UI.
- Real-time planning: Forecast the reach and impressions of your PMP campaign - in real time - during deal creation.
Use the following documentation to learn more about Auction Packages: