Deal Name

PubMatic suggests this naming convention: Buyer-DSP-InventoryDescription-StartDate(MMDDYY)

For example: GroupM-TTD-HighViewability-070418

Transaction Dates

There are two options:

• Select a Start Date and End Date

• Select a Start Date and Ongoing. The deal will run until you pause it.

Buyers

Select up to 10 buyers and then click Done.

Always on

Always On is a flag for internal use only. Multi-publisher ongoing deals originated by PubMatic, DSPs, or agencies are usually always-on deals. This flag allows PubMatic to apply a default auction fee for publishers under Auction Fee pricing model.

Publishers

Auto-update

If you delete a publisher, Auto-update automatically adds a new optimized publisher to fill that spot.

To block publishers from auto-updating, Select from the menu list, or click Download Publishers List and Upload your the list with a maximum of 50 publishers.

Ad Formats

Banner and Native: Targets banner and native creatives. Native can't be selected separately from banner, but if only Native creatives are added, then only Native inventory will be targeted.

Video: Targets video creatives.

Platforms

Select the platform(s) you want to target. For example, desktop, mobile web, CTV, etc.

Ad Sizes

Select Any or Select. You can choose up to 1,000 ad sizes per deal. To learn more, see How ad sizes are reported.

OM SDK Support

Enable this to target mobile apps that support IAB Open Measurement SDK.

Lat/Long

Enable this to target by latitude and/or longitude.

Device Id Type

Target all device types or select specific ones from the list.

Mobile OS

Target all mobile operating systems or select specific ones from the list.

Browsers

Target all browsers or select specific ones from the list.

Placement Type

• In-Stream: played before (pre-roll), during (mid-roll), or after (post-roll) the streaming video content that the consumer has requested.

• In-Article: loads and plays dynamically between paragraphs of editorial content; existing as a standalone branded message.

• In-Banner: exists within a web banner that leverages the banner space to deliver a video experience as opposed to another static or rich media format.

• In-Feed: found in content, social, or product feeds.

• Interstitial/Slider/Floating: covers the entire or a portion of the screen area, but is always on the screen while displayed, i.e., it cannot be scrolled out of view.

Playback Method: Describes the conditions in which the video/audio plays.

• Auto-play sound off

• Auto-play sound on

• Click-to-play

• Mouse-over

Skippable: Yes, No, Any

Skip Delay:  Enter number of seconds

Skip Delay Override:  Enter number of seconds

Player Size: All, Small, Medium, Large 

Video Ad Formats

Linear: indicates the video ad which runs before, between, or after the video content is viewed by the publisher.

Non-Linear: indicates the video ad which runs parallel to the video content so the publisher still has the option of viewing the content.

Ad Position

Pre-roll: video ad that appears before the video content displays.

In-roll: video ad that appears in the middle of the video content.

Post-roll: video ad that appears after the video content completes.

Playback Method

Select the video/audio playback methods. For example, auto-play on page load with sound off, click-to-play, and mouse-over.

VPAID Compliance

VPAID (Video Player-Ad Interface Definition) is an IAB standard that allows a video ad and a video player to communicate with each other. VPAID defines a uniform run-time environment so that a compliant player can accept any compliant advertisement from any other party.

Skippable

Skippable video ads allow viewers to skip an ad after a set amount of time. Select Enabled, Disabled, or No Preference.

Skip Delay: Enter number of seconds

Skip Delay Override: Enter number of seconds

Minimum Player Size

Select Small, Medium, or Large.

Mode

Select Include if you want your ads to show only in specific geographical regions. Select Exclude to prevent your ads from showing in specific regions.

Then select from the list of geographies.

IAB Categories

Select categories from the list

Mode

Select Include if you want to target ads from specific IAB categories. Select Exclude to prevent ads that from specific IAB categories.

Provider

Audience targeting can include a buyer's first-party segments, publisher's first-party segments, and PubMatic segments. To find a specific provider, use the Search box or select from the Provider list.

Mode

Select Include if you want to target specific audience segments.

Select Exclude to prevent ads from showing to specific audiences. Only first-party segments without a price ($0) can be excluded.

Click include (or exclude) to add an audience segment to the deal.

Imp Avail.

Click show data to see how many impressions are available for an Audience Segment. This number includes the targeting selected for publisher, ad format, platform, and geography.

Viewability

Match Type

Broad Match: This is the most flexible match type because it matches all URLs/app bundles that contain the strings specified in deal targeting. Broad Match matches the URLs and app bundle IDs that contain a set of characters you specify for targeting. This set of characters is called a substring. Broad Match is ideal for targeting entire sites, apps or keywords that appear in page URLs/app bundle IDs.

Simple Match: This match type looks for the URLs, app bundle IDs or app IDs you specify in deal targeting. The traffic must be from the exact pages, apps specified but this match type ignores query parameters, hash or anchor tags, protocol and trailing slashes, and WWW in the URL because adding query or hash parameters doesn’t generally change the pages. It's ideal for targeting single pages.

Exact Match: This match type looks only for URLs, app bundle IDs, or app IDs that are exactly what you specify in deal targeting.

Mode

Select Include if you want to target specific domains/apps.

Select Exclude to prevent ads from showing to specific domains/apps.

This column displays the default CPM video floor price set by the publisher. Use this to help you determine your bidding strategy.

The default priority is set by the publisher.

Priority settings are based on channel type (lowest=P16, highest=P1), as follows:

• PMP Guaranteed: P5 - P7 (default is P5)
• PMP Preferred: P8 - P10 (default is P10)
• PMP: P11 - P15 (default is P15)
• OpenRTB/T-PMP:  P16
• Reserved for publisher Direct I/Os = P1-P4