Existing reports

Existing reports are commonly-used analytics reports that we've created and saved in the PubMatic UI for easy access. A standard report can be used as it is or edited and customized to fit your reporting needs.

Overview of the UI

To get to the Reports listing page from the main navigation menu, select Analytics > Existing Reports.


Search for reports using keywords or an entire report name. Be sure to select the All tab so you're searching all report types.  

View reports by type:

All: Displays all Basic and Advanced reports.

Basic: Reports related to general revenue insights.

Advanced: Reports that provide insights into both high-performing areas and problem areas. Advanced reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

Custom: Reports created by you. A custom report is not viewable by anyone but you, unless you share the report.

Filter reports type by Scheduled. When this box is checked, only the reports you've scheduled will display.

Create a new custom report. Reports you create and save will appear on in the Custom tab. 

The action menu in this column allows you to create or edit a schedule

This column displays whether a report is Basic, Advanced, or Custom. It also indicate if a report has been scheduled. A red exclamation point will appear if a scheduled report will expire soon. Hover over the exclamation point to renew the schedule.

Viewing reports

Basic reports provide insights into general revenue insights.

  1. To view a report, navigate to Analytics > Standard Reports > and select the report type tab (All, Basic, Advanced, Custom).
  2. Select the report you want to view. The report will take a bit to generate.
  3. You have a few options now:


  • View, by, vs: these drop-down lists are contextual based on the dimensions and and metrics included in this report. You can select/deselect from these lists to get a comprehensive look at your data. See Basic reports and Advanced reports for a detailed description of each report structure.
  • Chart:Select a different chart type. See Analytics Chart Types for more information.
  • Save: When you save a report it will be stored in the Custom tab of your Reports listing page. The report will update with current data each time you open it. For more information, see Report builder.
  • Download: Select the format type from this drop-down list.

Schedule and email a report

Standard Reports can be emailed and/or scheduled for automatic email delivery. See Emailing an analytics report  and  Scheduling an analytics report for details

How countries are reported

See How countries are reported for more information on country reporting.

Why a dimension reports as "Other"

The dimensions listed below will report results as "Other" in reporting if the value does not meet the associated threshold for that week. If the dimension value begins reporting more than the threshold revenue for the week, it will then be reported individually (with specific results) starting the following week.

DimensionThreshold
Advertiser & Advertiser Domain> $10 in spend across the PubMatic platform in a week
Site> $10 in revenue in a week
Ad Tag> $5 in spend in a week

Example:

Ad Tag DimensionRevenue per week
1$3
2$4
3$20
4$21
5$25

 the above would be reported as:

Ad Tag DimensionRevenue per week
3$20
4$21
5$25
Other$7

Basic report descriptions

Basic reports provide insights related to general revenue. This table provides details about the report structure.

Report nameDimensionsMetricsTime intervalDescription
Ad Size Report
  • Ad Size
  • Date
  • Revenue
  • Paid
  • Impressions
  • eCPM

Last 30 days

This report provides information about the daily performance of the ad sizes.

Advertiser Opportunity Insights

  • Advertiser
  • Channel
  • Paid Impressions
  • eCPM
  • Spend
  • Total lost bids for Buyers
  • Lost Bids (Floor)
  • Lost Bids (Auction)
  • Lost Bids (Blocklist)
  • Lost Bids (Deal Allowlisted Flag)
  • Bid Loss rate for Buyer

Last 7 days

This report provides information about bid performance.

Channel Breakdown

  • Channel
  • Site
  • Date
  • Revenue
  • Total Impressions
  • Paid Impressions
  • Fill Rate
  • eCPM

Last 30 days

View sales channel performance by site and date.

Deal Summary

  • Deal ID
  • Date
  • Revenue
  • Paid Impressions
  • eCPM
  • Total Impressions

Last 30 days

This report provides information about the daily performance of your Marketplace Deals.

Desktop-Mobile Breakdown

  • Platform
  • Date
  • Revenue
  • Paid Impressions
  • eCPM
  • Total Impressions

Last 30 days

Analyze platform performance by date.

Detailed Lost Bids Report

  • DSP
  • Advertiser
  • Paid Impressions
  • eCPM
  • Revenue
  • Total bids requests for DSP
  • Total lost bids for DSP
  • Total lost bids for Advertiser
  • Bid Rate (%) for DSP
  • Bid win rate for DSP
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

Analyze lost bids from DSPs for each advertiser.

Detailed PMP Report

  • Buyer
  • Deal
  • Advertiser
  • Paid Impressions
  • eCPM
  • Revenue
  • Non-zero bid responses
  • Total lost bids for Buyer
  • Total lost bids for Advertiser
  • Bid win rate for Buyer
  • Bid win rate for Advertiser

Last 30 days

View PMP publisher bidding activity by deal and advertiser.

Domain Viewability Report for DSPs
  • Date
  • Publisher
  • Ad Format
  • Platform
  • Inventory Source
  • Total Sampled Impressions
  • Measured Impressions
  • Viewable Impressions
  • Viewability %
  • Measurability %
Yesterday

Sampled domain level measurability and viewability scores for your banner and video inventory.

Domain Viewability Report for Buyers
  • Date
  • Publisher
  • Ad Format
  • Platform
  • Inventory Source
  • DSP
  • Total Sampled Impressions
  • Measured Impressions
  • Viewable Impressions
  • Viewability %
  • Measurability %
Yesterday

Sampled domain level measurability and viewability scores for your banner and video inventory.

DSP Spend Report
  • Date
  • DSP
  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyers

Last 7 days

DSP spend by Paid Impressions over the past 7 days.

Publisher Performance Report

  • Publisher
  • Site
  • Date
  • Paid Impressions
  • eCPM
  • Spend
  • Avg bid eCPM for Buyer

Last 7 days

Analyze Publisher performance by date.

RTB Dashboad

  • Platform
  • Channel
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Performance across the open exchange, real time bidding environment.

Today's Spend Report

  • Hour
  • Paid Impressions
  • eCPM
  • Spend
  • Avg. bid eCPM for Buyer

Today

View hourly spend by current date.

Top Advertisers Report
  • Advertiser
  • Spend
  • Paid Impressions
  • eCPM

Last 7 days

Top Advertisers by Revenue.
Viewability Report
  • Date
  • Publisher
  • Site
  • Ad Format
  • Platform
  • Deal
  • DSP
  • Total Sampled Impressions
  • Measured Impressions
  • Viewable Impressions
  • Viewability %
  • Measurability %
Last 7 daysSampled measurability and viewability scores for your banner and video inventory.

Advanced reports

Advanced reports provide insights into both high-performing and problem areas. These reports are designed to help you see what's working well and what areas you need to troubleshoot to improve performance.

Report name

Dimensions

Dimension used as a filter

Metrics

Time Interval

Top/Bottom Filter

Description

Deal Viewability Report for DSPs
  • Date
  • Deal
  • Ad Format
  • Platform
  • Inventory Source
N/A
  • Total Sampled Impressions
  • Measured Impressions
  • Viewable Impressions
  • Viewability %
  • Measurability %

Yesterday

Sampled deal level measurability and viewability scores for your banner and video inventory.

Deal Viewability Report for Buyers
  • Date
  • Deal
  • Ad Format
  • Platform
  • Inventory Source
  • DSP
N/A
  • Total Sampled Impressions
  • Measured Impressions
  • Viewable Impressions
  • Viewability %
  • Measurability %
YesterdaySampled deal level measurability and viewability scores for your banner and video inventory.
Inventory Availability
  • Publisher
  • Site
  • Platform
N/A
  • eCPM
  • Spend
  • Total Requests

Last 7 days

Top 10 by eCPM


Tag Level Viewability Report
  • Date
  • Publisher
  • Site
  • Ad Tag
  • Ad Format
  • Platform
  • DSP
N/A
  • Total Sampled Impressions
  • Measured Impressions
  • Viewable Impressions
  • Viewability %
  • Measurability %

Last 7 days

Top 10 by Total Sampled Impressions

Sampled tag level measurability and viewability scores for your banner and video inventory.

Top Lost Opportunities

  • Publisher
  • Site
  • Channel
N/A
  • Paid Impressions
  • eCPM
  • Spend
  • Non-zero bids received
  • Bid win rate for Buyer
  • Avg. bid eCPM for Buyer
  • Bid Rate (%) for Buyer

Last 7 days

Top 10 by Paid Impressions

View advertisers with heavy PMP bidding activity.

Top Misconfigured Deals

Deal

N/A
  • Paid Impressions
  • eCPM
  • Spend
  • Bid Rate (%) for Buyer

Yesterday

Bottom 25 by Bid Rate (%) for Buyer

View buyers with heavy PMP bidding activity.

Top Publisher PMP Opportunities

  • Publisher
  • Site
Channel
  • Paid Impressions
  • eCPM
  • Spend
  • Non-zero bids received
  • Bid win rate for Buyer
  • Bid Rate (%) for Buyer

Last 7 days

Top 25 by Non-zero bid received

View publishers with heavy PMP bidding activity.

Top Underbidding Deals

Deal

N/A
  • Paid Impressions
  • eCPM
  • Spend
  • Bid win rate for Buyer

Yesterday

Bottom 25 by Bid win rate for Buyer

View deals with extremely low win rates.

⇧ Top

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