MBC Reporting glossary

This glossary provides a reference for time presets, dimensions, and metric in the Media Buyer Console's Report Builder.

To access the Report Builder, select Analytics > Report Builder.

Programmatic reports

Programmatic time presets, dimensions, and metrics are described in this section.

Time presets

Programmatic reporting time presets are described in the following table.

Time presets

TodayView reporting for today only. This preset can't be select when Date is also selected.
YesterdayReport will generate data for yesterday.
Last 7 DaysReport will generate data for the last 7 days.
Last 30 DaysReport will generate data for the 30 days.
Last WeekReport will generate data for the last week.
This MonthReport will generate data for this month.
Last MonthReport will generate data for last month.
Quarter-to-DateReport will generate data for this quarter to date.
CustomReport will generate data based on the time internal you choose.

Dimensions

Programmatic reporting dimensions are described in the following tables.

You can select up to ten dimensions, but only five will display in the report. Dimensions can also be used as filters. This is useful if you don't want to view data for a dimension in a report, but want to use it to filter the values of other dimensions.


Time units

Date

Date (in the YYYY-MM-DD format) on which an impression was requested.

Hour

Time at which an impression was received. Format is YYYY-MM-DD'T'HH. This dimension can only be used for records generated in the last 48 hours.

Month

Month (YYYY-MM-format) at which an impression was received.


Ad attributes

Ad Format

Type of ad associated with the impression (example: video, display).

Ad Size

Size of ad associated with the impression (example: 200x800).


Buyer

Ad Network (Variant)Name of the ad network's campaign that monetized the impression.
AdvertiserName of the advertiser associated with the ad.
Advertiser DomainDomain name of the advertiser, also referred to as the web address. The domain is identified by the landing page of the impression displayed.
BuyerName of the ATD, agency, or buyer associated with the DSP that won the impression.
CampaignName of the campaign associated with the ad.
CategoryCategory of the advertiser.
DSPName of the DSP that won the impression.
PublisherPublisher associated with the impression requests.


General

Channel

Sale channel through which the impression was won (example, PMP, RTB).

Platform

Platform through which the impression was requested (example: mobile, web).


Geography

Country

Country from which an impression was requested.


Inventory

Ad Tag

Name of the ad tag used when an impression was requested.

Cookie Bid

Indicates whether the DSP's cookies were dropped when an impression was requested.

Fold Position (placement)Fold position associated with the ad tag used when an impression was requested.
Multi-bidsTotal number of bid responses for a bid request.
Secure StatusIndicates whether the inventory is secure.
SiteURL of the site from which an impression was requested.


Mobile

Mobile - Device ID Present

Indicates whether the device ID is present in the impression requests.

Mobile - Device ID Type

Type of device ID on which the impression was generated.

Mobile - Device TypeType of device on which impression was generated.
Mobile - Geo SourceSource that provided the device's geographic location.
Mobile - Lat/LongIndicates whether the device's latitude/longitude details were included in the impression request.

Metrics

A note about sampled metrics

The results for certain metrics are estimates based on sampled data, which means our sampling framework looks at a subset of data to return   meaningful insights for the larger data set.

In data analysis,  sampling is a statistical analysis technique used to analyze a representative subset of data to derive meaningful insights from a larger data set.   For example,  it’s  not only extremely costly, but  nearly impossible  to study a whole population  for a survey. However, if we identify an appropriate subset  of the population and study them to derive the insight for the overall population, it can work very well.   

If you have any questions or concerns, feel free to reach out to your PubMatic customer success manager.

This section provides programmatic metric descriptions. 

Viewability metrics

Measurability %

Percentage of measurable impressions.

Measured impressions

The number of impressions where viewability was measurable.

Total sampled impressionsThe number of impressions tracked by PubMatic for viewability.
Viewability %Percent of viewable impressions.
Viewable impressions

The number of valid impressions that were viewable under the MRC standard.

Note: This metric conflicts with the Multi-Bids dimension. If you want to include this metric then you must remove Multi-Bids.

Bid Loss Rate

Bid loss rate for the Advertiser


Number of lost bids as a percentage of total bids for the advertiser. Formula:

bidLossRateAdv = (nonZeroBidReceived - paidImpressions) * 100 ÷ nonZeroBidReceived

Bid loss rate for the Buyer

Number of lost bids as a percentage of total bids for ATD. Formula:

bidLossRateAtd = (nonZeroBidReceived - paidImpressions) * 100 ÷ nonZeroBidReceived

Bid loss rate for DSP

Number of lost bids as a percentage of total bids for DSP. Formula:

bidLossRateDsp = (nonZeroBidResponses - paidImpressions) * 100 ÷ nonZeroBidResponses

Standard metrics

Click Through Rate

Effectiveness of an ad based on the number of clicks it received compared to the number of times it was displayed. Formula:

CTR = (clicks ÷ impressions) x 100.

For example, if you had 5 clicks and 100 impressions, then your CTR would be 5%.

ClicksNumber of paid impressions that were clicked by the user.
Paid ImpressionsNumber of impressions won by the demand partner.
Queries Per SecondTotal number of queries received per second. This is an estimate based on sampled data.
SpendSpend generate by an impression request.
Timeout Rate

Rate at which an ad timed out or failed to load. This is an estimate based on sampled data. Formula:

Timeout Rate = (Number of timeouts ÷ Total number of requests to the DSP) x 100

Total RequestsTotal number of impressions, including defaulted impressions, sent by the publisher to the PubMatic system.
eCPMAverage CPM (cost per thousand) for the impressions.

Video metrics

25% ViewCount of impressions that completed 25% of the video ad.
50% ViewCount of impression that completed 50% of the video ad.
75% ViewCount of impression that completed 75% of the video ad.
CompletedCount of completed video ads .
Video ClicksVideo click count.
View Through RatePercentage of impressions that completed 100% of the video ad.

Total bids

Total Bid ResponsesTotal number of bid responses received by the PubMatic system. This is an estimate based on sampled data.
Total Bid requests for DSPTotal number of bid requests sent by PubMatic to a DSP. This is an estimate based on sampled data.

Non-zero bids

Non-zero bid responsesNumber of bids in responses from demand partners that had a non-zero bid value. Indicates bid responses intended to participate in the auction. This is an estimate based on sampled data.
Non-zero bids receivedNumber of bids in responses from demand partners that had a non-zero bid value. In case of multi-bid responses, each non-zero bid in the response is counted individually.

Average bids

Avg. Bid eCPM for AdvertiserAverage CPM of the bid responses associated with an advertiser.
Avg. Bid eCPM for BuyerAverage CPM of the bid responses associated with a buyer.
Avg. Bid eCPM for DSPAverage CPM of the bid responses associated with a DSP. This is an estimate based on sampled data.

Bid rate

Bid rate (%) for Advertiser

Number of non-zero bids received as percentage of bids received.

Formula: (non-zero bids received ÷ total bids requests adv) x 100

Bid rate (%) for Buyer

Number of non-zero bids received as percentage of bids received.

Formula: (non-zero bids received ÷ total bids requests atd) x 100

Bid rate (%) for DSP

Number of bids responded as % of bid request sent. This is an estimate based on sampled data.

Formula: (non-zero bid responses / total bid requests) x 100

Bid win rate for Advertiser

As advertiser's paid impressions divided by non-zero bids received, expressed as a percentage.

Formula: (paid impressions x 100) / non-zero bids received

Bid win rate for Buyer

A buyer's paid impressions divided by non-zero bids received, expressed as a percentage.

Formula: (paid impressions x 100) / non-zero bids received

Bid win rate for DSP

A DSP's paid impressions divided by non-zero bid responses, expressed as a percentage. This is an estimate based on sampled data.

Formula: (paid impressions x 100) / non-zero bid responses


Lost bids amount

Lost Bid Amount (Creative Block)Number of bid responses that lost to the winning bid response in the creative block.


Lost bids count

Lost Bid Count (creative block)Number of bid responses that did not win the impression because of a creative block.
Lost Bids (auction)

Number of bid responses that did not win the impression (lost to other bid responses from DSPs and ad networks).

Lost Bid (blocklist)

Number of bid responses that did not win the impression because the attributes were either included in the publisher's blocklist or not included in the publisher's allowlist.

Lost Bid (deal allowlisted flag)Number of bid responses that did not win the impression because the associated Marketplace Deal's allowlist did not include the advertiser associated with the bid.

Lost Bid (floor)

Number of bid responses that did not win the impression because the demand partner's bid value was below the floor set in the Marketplace Rule Manager.


Total lost bids

Total Lost bids for AdvertiserTotal number of advertiser bid responses that did not win the impressions.
Total lost bids for BuyerTotal number of buyer bid responses that did not win the impressions.
Total lost bids for DSPTotal number of DSP bid responses that did not win the impressions. This is an estimate based on sampled data.

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