PubMatic has launched an Inventory Discovery Tool to give users a deeper understanding of available inventory from the most recent 15 days on our platform and to help them find unique inventory fast.
Plan Smarter: Find unique inventory fast within publisher domains that meet your desired specifications across video, display, CTV, mobile app, and mobile web. The most recent 15 days of relevant inventory that meets your campaign KPIs at scale will be highlighted.
Be Choosy: Discover available targeted inventory to achieve your campaign KPIs.
Reach Further: Pair the results with PubMatic’s Deal Summary Tool in the Media Buyer Console for optimal reach.
Custom Reports: Receive personalized reports emailed to you that match unique inventory within your chosen KPIs.
Go Live Quickly: Use your custom results to get deals created and running in the Media Buyer Console.
This feature is now live for users in the Media Buyer Console.
Inventory Discovery Tool workflow
Step 1: Log in.
Log in to the Media Buyer Console.
Step 2: Navigate to the Inventory Discover tab.
Select Tools > Inventory Discovery from the main navigation.
Step 3: Be Choosy.
Select your desired publishers, integration type, directness, ad formats, platform, country, viewability, and IAB categories from each list. For video, you can also select size, video placement, whether the video is skippable, and length. Please keep in mind, the more selective you become, the less available inventory you will receive. Also, if the domain is not categorized you will not see inventory for that domain.
Step 4: Get it Processing.
Once you have selected your desired specifications, click Generate Report.
Step 5: Customize Your Report.
Name your file, add a description, and enter your email address. Click Report Configuration to deselect dimensions and metrics that should be excluded from the report. Then, click Generate Report.
Step 6: Confirmation.
Once you’ve clicked Generate Report, you’ll see a pop-up screen that confirms your report is being generated.
Step 7: Wait a few minutes.
Good things come to those who wait!
After you’ve clicked OK, you’ll see a list of the reports you’ve requested, along with their status. The most recent report will have a yellow Processing status until it’s complete. If you’re in a rush, you can click on the refresh icon to see if it’s been generated. Once it’s complete, you’ll see the status turn green and read Available.
That’s it! Simple, right? We hope you enjoy this exciting new feature in our world-class Media Buyer Console.