Targeted PMP


Targeted PMP (T-PMP) is now Auction Packages. You’ll see this change in the Publisher UI and Media Buyer Console soon.

About Targeted PMP

PubMatic Targeted PMP provides buyers with a seamless real-time planning tool to quickly create PMP deals at scale, and offers many benefits, including: 

  • Ease of Use: Buyers can easily ingest data, target preferred publishers, and create PMP deals.
  • Scaling PMP: Refine deals with numerous targeting criteria, such as by audience, and across multiple publishers from an intuitive UI.
  • Real-time Planning: Forecast the reach and impressions of your PMP campaign - in real time - during deal creation.

Use the following documentation to learn more about Targeted PMP: