Time Comparison Reports

Once you have created a report, you can then compare the displayed statistics between the current and past time intervals, for example, a week-on-week or month-on-month comparison. To generate such a time comparison report, perform the following steps.

Create a time comparison report

  1. In the PubMatic UI, select Analytics > Report Builder.
  2. Change the Time to Custom. A pop-up window will appear.
  3. Enter the From and to dates (or click Today).
  4. Click the Compare button and then enter the set the start date and end date that you want to do a comparison with. 
     
  5. Click Save.
  6. Below is an example of a time comparison report.


    This report displays the statistics for each metric for both current and past periods. A message will display if the selected chart type isn't supported by the comparison report. Select a  different chart type from the Chart menu.
  • You can select different dimensions and metrics from the drop-down lists.
  • By default, the report will display the comparison in absolute values for each metric. You can also view this report in two other modes - Absolute change and Percent change. You can select one of these modes using the  Show compare value as drop-down list:
    • Absolute Value - Displays the values in the Current and Past Period columns for each metric.
    • Absolute Change - Displays the increment or decrement (prefixed with a - sign) in the Past Period column for each metric as compared to the current period values.
    • Percent Change - Displays the percentage of the increment or decrement (prefixed with a - sign) in the Past Period column for each metric as compared to the current period values.
  • You can also change the Chart type. See Analytics Chart Types for more information.

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