Partner Integrations Available in OpenWrap
Understanding bidder codes
A bidder code uniquely identifies a demand source in OpenWrap auctions. It also identifies demand sources when bids are passed to ad servers. Some key points to know when creating bidder codes in the PubMatic UI:
- You can create multiple bidders for the same bidder code, but you can’t use multiple bidders with the same bidder code in an OpenWrap profile.
- You can’t change a bidder code value once you’ve created a new partner.
This page lists PubMatic's partners and their bidder codes for reference, but the most up-to-date list can be found in the Publisher UI. To learn more, take a look at the Prebid.js Bidder Params developer documentation.
Client-side and server-side support
PubMatic supports the following partners on both client-side and server-side.
| Partner | Bidder Code |
|---|---|
33 Across | 33across |
Ad Generation | adg |
AdForm | adform |
| AdaptMX | amx |
| AdKernel | adkernel |
AppNexus | appnexus |
| Advangelists | advangelists |
| AMX RTB | amx |
Beachfront | beachfront |
Conversant | conversant |
DistrictM | districtm |
DistrictmDMX | districtmDMX |
| E-Planning | eplanning |
Facebook Audience Network - SDK | fancli |
| Gamoshi | gamoshi |
GumGum | gumgum |
| Improve Digital | improvedigital |
Index Exchange * | ix |
| NoBid | nobid |
| OneTag | onetag |
OpenX | openx |
PubMatic | pubmatic |
PulsePoint | pulsepoint |
RhythmOne | rhythmone |
RubiconFastlane | rubicon |
ShareThrough | sharethrough |
| Smart | smartadserver |
| Smatto | smatto |
Sovrn | sovrn |
SpotX * | spotx |
Synacor Media | synacormedia |
| Tappx | tappx |
Telaria * | telaria |
| The Media Grid | grid |
TripleLift | triplelift |
Unruly | unruly |
Yieldone | yieldone |
* The server-side setup for this SSP requires publisher-level configuration from the SSP.
Server-side support
PubMatic supports the following partners on server-side only.
| Partner | Bidder Code |
|---|---|
InMobi | inmobi |
VERTCAL Markets, Inc | vrtcal |
Client-side support
PubMatic supports the following partners on client-side only.
| Partner | Bidder Code |
|---|---|
152 Media HB | oftmediahb |
33 Across | 33across |
9Media Online | 9MediaOnline |
A4G | a4g |
Aardvark (RTK) | aardvark |
Ablida | ablida |
| Adagio | adagio |
Ad Generation | adg |
Ad Up Technology | aduptech |
AdaptMX | amx |
Adasta Media | adastaMedia |
AdButler | adbutler |
AdForm | adform |
Adform Secondary | adform2 |
Adform Tertiary | adform3 |
AdformOpenRTB | adformOpenRTB |
Adhese | adhese |
AdKernel | adkernel |
ADman Media | adman |
AdMedia | admedia |
AdMixer | admixer |
Adnuntius | adnuntius |
AdOcean | adocean |
Adpone | adpone |
Adsolut | adsolut |
AdSparc | adsparc |
AdSpirit | adspirit |
Adtelligent | adtelligent |
Advangelists | advangelists |
Advenue | advenue |
adxcg | adxcg |
Adyoulike | adyoulike |
AJA | aja |
andbeyond | andbeyond |
| ANIVIEW | aniview |
Answer Media | answermedia |
AOL | aol |
Appier | appier |
AppNexus | appnexus |
Archon Warp | archon |
Arteebee | arteebee |
Atomx | atomx |
AudienceRun | audiencerun |
Automatad | automatad |
Avocet | avct |
Beachfront | beachfront |
Bid Glass | bidglass |
Bidfluence | bidfluence |
BizzClick | bizzclick |
Blue Billywig | bluebillywig |
Brainy | brainy |
bRealTime | brealtime |
Bridgewell | bridgewell |
Brightcom | brightcom |
Bucksense | bucksense |
BuySellAds | buysellads |
C1Exchange | c1x |
Cedato | cedato |
Clean Media | cleanmedia |
Clean Media Net | cleanmedianet |
Clickforce | clickforce |
Clickonometrics | ccx |
Coinzilla | coinzilla |
Collectcent | collectcent |
COLOMBIA | colombia |
Colossus | colossusssp |
Concert | concert |
| ConnectAd | connectad |
Consumable | consumable |
Content Ignite | contentignite |
Conversant | conversant |
CPMStar | cpmstar |
Criteo | criteo |
Dailyhunt | dailyhunt |
DAN Marketplace | danmarket |
DecenterAds | decenterads |
DefyMedia | defymedia |
dgads | dgads |
Digital Garage | dg |
DistrictM | districtm |
DistrictmDMX | districtmDMX |
DivReach | divreach |
Dspx | dspx |
E-Planning | eplanning |
| E-volution tech | e_volution |
EMX Digital | emx_digital |
EngageBDR | ebdr |
Etarget | etarget |
Eywamedia | eywamedia |
FairTrade | fairtrade |
Feature Forward | featureforward |
FeedAd | feedad |
Fidelity Media | fidelity |
fluct | fluct |
FreeWheel-ssp | freewheel-ssp |
Fyber | fyber |
Gambid | gambid |
Gamma | gamma |
Gamoshi | gamoshi |
GMOSSP | gmossp |
Go2Net | go2net |
Gourmet Ads | gourmetads |
GroupM - GPS | gps |
GumGum | gumgum |
GXOne | gxone |
Head Bidding | headbidding |
HPMD Network | hpmdnetwork |
Huddled Masses | huddledmasses |
Imonomy | imonomy |
Improve Digital | improvedigital |
Index Exchange | ix |
Innity | innity |
Inskin | inskin |
Insticator | insticator |
Integral Ad Science (IAS) | ias |
InteractiveOffers | interactiveOffers |
Invibes | invibes |
IPAX | giants |
iQM | iqm |
Justpremium | justpremium |
Kargo | kargo |
Komoona | komoona |
Krushmedia | krushmedia |
Kumma | kumma |
LEMMA | lemma |
Livewrapped | livewrapped |
Lockerdome | lockerdome |
Logicad for Publishers | logicad |
LoopMe | loopme |
| LuponMedia | luponmedia |
Madvertise | madvertise |
Mantis Ad Network | mantis |
Marsmedia | marsmedia |
Matomy | matomy |
medianet | |
MediaFuse Lift | mediafuseLift |
Mgid | mgid |
MicroAd | microad |
MyTarget | mytarget |
NAF Digital | nafdigital |
Nano Interactive | nanointeractive |
Nasmedia Admixer | nasmediaAdmixer |
NextMillennium | nextMillennium |
Nobid | nobid |
ONE by AOL Display | onedisplay |
ONE by AOL Mobile | onemobile |
One Fifty Two Media | oftmedia |
Oneplanetonly | oneplanetonly |
OneTag | onetag |
OneVideo | oneVideo |
OPEN8 | open8 |
OpenX | openx |
Optimera | optimera |
Orbidder | orbidder |
Orbitsoft | orbitsoft |
OTM | otm |
Ozone Project | ozone |
Page Science | pagescience |
Peak226 | peak226 |
Piximedia | piximedia |
Playground XYZ | pxyz |
Pollux Network | pollux |
PubMatic | pubmatic |
PulsePoint | pulsepoint |
Quantcast | quantcast |
Quantum | quantum |
Rakuten | rdn |
ReadPeak | readpeak |
ReklamStore | reklamstore |
Relaido | relaido |
Reload | reload |
RhythmOne | rhythmone |
Rich Audience | richaudience |
RockYou | rockyou |
Rtbdemand | rtbdemand |
Rtbdemandadk | rtbdemandadk |
RTBHouse | rtbhouse |
Rubicon Tertiary | rubicon3 |
RubiconFastlane | rubicon |
SafeReach | safereach |
SARA | sara |
SeedTag | seedtag |
Sekindo Universal Mccann | sekindoUM |
Select Media | selectmedia |
Serverbid | serverbid |
ShareThrough | sharethrough |
ShowHeroes | showheroes-bs |
Slimcut | slimcut |
| Smaato | smaato |
Smart | smartadserver |
SmartRTB | smartrtb |
SmartX | smartx |
SmartyAds | smartyads |
SmileWanted | smilewanted |
SMMS | smms |
Somo | somo |
Somo Audience | somoaudience |
Sonobi | sonobi |
Sortable | sortable |
Sovrn | sovrn |
SpotX | spotx |
Stv | stv |
Sublime | sublime |
Supply2 | supply2 |
Synacor Media | synacormedia |
TapHype | taphype |
| Tappx | tappx |
Teads | teads |
Telaria | telaria |
TheMediaGrid | grid |
Tim Media | tim |
Trafficroots | trafficroots |
Trion Interactive | trion |
TripleLift | triplelift |
TrueReach | truereach |
TrustX | trustx |
ucfunnel | ucfunnel |
Underdog Media | underdogmedia |
Undertone | undertone |
Unruly | unruly |
UOL | uol |
Vertamedia | vertamedia |
Vertoz | vertoz |
Vidazoo | vidazoo |
Video Reach | videoreach |
Viewdeos | viewdeos |
| ViewDeos DX | viewdeosDX |
VIS.X | visx |
VRTCAL Markets, Inc. | vrtcal |
Weborama Impact | weborama |
Widespace | widespace |
Xaxis | xhb |
Xendiz | xendiz |
Yield Nexus | yieldnexus |
Yieldlab | yieldlab |
Yieldmo | yieldmo |
Yieldone | yieldone |
ZEDO | zedo |
Table of Contents
Overview
Content Tools