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The Inventory APIs allow you to create and manage inventory in the PubMatic system. They also allow you to combine multiple units in a package and manage them. It includes the following sections:

  • Products - A product is a combination of one or more ad tags or sites which you can then monetize as an inventory package.
  • Targeting  - A targeting consists of various targeting parameters which you can then associate with a product.
  • Offers - An offer is a combination of a product and a targeting which you can then sell to specific buyers for a proposed amount.