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Creative Attributes

                                                                   

IDCreative Attribute
1Audio Ad (Auto Play)
2Audio Ad (User Initiated)
3Expandable (Automatic)
4Expandable (User Initiated - Click)
5Expandable (User Initiated - Rollover)
6in Banner Video Ad (Auto Play)
7in Banner Video Ad (User Initiated)
8Pop (such as Over, Under, or upon Exit)
9Provocative or Suggestive Image Ads
10Shaky/Flashing/Flickering Ad, Extreme Animation, or Smileys
11Survey Ads (such as Dynamic Logic, Insight Express, Vizu, and so on.)
12Text Only Ads
13User Interactive (such as embedded games)
14Windows Dialog Ad or Alert Style Ad
44Auto Refresh Ad


Rich Media Technologies

                                                                       

Short codeIframe Busting Technology Package
prPointroll
ebEyeblaster
dcDoubleClick
ewEyeWonder
mpMediaplex
vpViewpoint
uiUnicast
saSmart Adserver
kmKlipmart
erEyeReturn
atAtlas
adAdinterax
acAdcentric
ftFlashtalking
mmMediaMind
ptPictela


Expandable Direction

                           

ValueExpandable Direction
1Left
2Right
3Up
4Down
5Fullscreen


Creative Type Attributes

                                         

ValueInterpretation
1VAST 1.0
2VAST 2.0
3VAST 3.0
4MRAID 1.0
5MRAID 2.0
6Image Ad
7HTML5
8JS
9FLASH


Native Layout IDs

                                     

Layout IDDescription
1Content Wall
2App Wall
3News Feed
4Chat List
5Carousel
6Content Stream
7Grid adjoining the content
500+

Reserved for Exchange
specific layouts

Native Ad Unit IDs

                             

AD Unit IDDescription
1Paid Search Units
2Recommendation Widgets
3Promoted Listings
4In-Ad (IAB Standard) with Native Element Units
5Custom /"Can't Be Contained"
500+Reserved for Exchange specific formats


Data Asset Types

                                                                                       

AD Unit IDNameDescriptionFormat
1sponsoredSponsored By message where response should contain the brand name of the sponsortext
2desc

Descriptive text associated with the product or
service being advertised

text
3rating

Rating of the product being offered to the user.
For example an app's rating in an app store from
0-5

Number formatted as string
4likesNumber of social ratings or "likes"of the product being offered to the user

number
formatted as
string
 

5downloadsNumber downloads/installs of this product

number
formatted as
string
 

6price

Price for product / app / in-app purchase. Value
should include currency symbol in localized format
 

number
formatted as
string
 

7saleprice

Sale price that can be used together with price to
indicate a discounted price compared to a regular
price. Value should include currency symbol in
localised format
 

number
formatted as
string
 

8phonePhone number

formatted
string
 

9addressAddresstext
10desc2

Additional descriptive text associated with the
product or service being advertised
 

text
11displayurl

Display URL for the text ad
 

text
12ctatextCTA description - descriptive text describing a 'call to action' button for the destination URL.text
500+XXXReserved for Exchange specific usage numbered above 500Unknown

Image Asset Types

                          

AD Unit IDNameDescription
1IconIcon image
2LogoLogo image for the brand/app
3MainLarge image preview for the ad
500+XXX

Reserved for Exchange specific usage numbered
above 500