The Audience section of the PubMatic platform provides publishers and buyers with insights and management of their audiences. The following sections describe the features and capabilities of PubMatic's audience management and reporting tools. 


Audiences provides the management tools that give publishers granular control of their data with three primary capabilities:

  1. Data Sharing and Pricing :
    • Set data access control at admin and audience levels.
    • Share data with specific publishers or buyers, and revoke sharing as needed.
    • Set data price per audience and change as needed.
  2. Data Targeting:
    • Target 1st Party Data on ONLY owned inventory via PMP Deals.
    • Widen reach by creating Targeted PMPs to target your data on any Publisher's inventory you choose. 
    • Provide data access to specific or  all  buyers, for a data fee, that allows buyers to target publisher data on any publisher inventory available on PubMatic.
  3. Real-time Reporting:
    • Learn who is targeting your data and where, and the total revenue it generated.
    • Monitor data performance on PMP deals.
Learn more about Audiences: Audience Management

Audience Sync

Audience Sync provides information about the DMPs publishers have synced with their PubMatic data, giving them the power to distinguish audiences by both first and third-party data. To sync your DMP audiences with you PubMatic account, contact your PubMatic account manager.

Audience Configuration

Audience Configuration enables publishers to create, view, and modify universal pixels for their site. A universal pixel is a collection of pixels from multiple data providers. 

Learn more about Audience Configuration: Audience Configuration 

Audience Insights report

Audience Insights enables publishers to view statistics for the audiences on their site. In addition to third-party audience data from data providers, PubMatic also provides default (system-generated) audiences, which assist with analysis of the audiences visiting a publisher's site.