Private Marketplace

About Private Marketplace

There are three categories within the Private Marketplace: PMP, PMP-G, and PMP Preferred.

Private Marketplace (PMP): Provides publishers with a way to designate certain inventory be sold in an invitation-only marketplace to select buyers or groups of buyers. PubMatic's PMP offers opportunities to both buyers and sellers to maximize revenue and ROI.

Private Marketplace Guaranteed (PMP-G)A deal between one seller and one buyer, guaranteeing spend and audience in a fixed-price auction. PMP-G combines the exclusivity and predictability of direct-sold campaigns with the data targeting, scale, and efficiency of RTB infrastructure. Buyers agree to purchase a guaranteed volume of premium impressions from a publisher at a committed spend level.

Private Marketplace Preferred: A deal between one seller and one buyers for fixed price inventory (only one DSP and one buyer can be selected for this deal type).

Video Learning

Creating your first PMP deal

The Analytics section of the Publisher UI provides general metrics, as well as publisher-specific insights. This includes Live Data, which delivers Funnel Analysis, Top Deals, Top Demand Sources, Bid Flow, and more. 

Monitor PMP Performance

The Analytics section provides real-time and historical metrics associated with your account. In this walkthrough, we’ll cover features that help you customize your metrics by Time/Date Range, Platform, Impression Count, and more.

PMP Troubleshooting

The Analytics section of the Media Buyer Console (MBC) provides important KPIs and metrics you can review to understand spend, paid impressions, eCPM and more within your account. 

Search PMP

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