Creating your first PMP deal
The Analytics section of the Publisher UI provides general metrics, as well as publisher-specific insights. This includes Live Data, which delivers Funnel Analysis, Top Deals, Top Demand Sources, Bid Flow, and more.
Monitor PMP Performance
The Analytics section provides real-time and historical metrics associated with your account. In this walkthrough, we’ll cover features that help you customize your metrics by Time/Date Range, Platform, Impression Count, and more.
The Analytics section of the Media Buyer Console (MBC) provides important KPIs and metrics you can review to understand spend, paid impressions, eCPM and more within your account.
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