1 - Glossary

Capturing a clear understanding of OTT concepts is vital. In this video, we will review the OTT/CTV Glossary and define concepts such as OTT, CTV, Advanced TV and more. You will also gain a clear understanding of their use cases and associated devices.

Resources

Next Video: 02 Evolution

Glossary Assessment

Glossary Answer Sheet

Demystifying OTT: The Essential OTT Glossary

IAB Digital Video Advertising Glossary