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An ad tag is code that is inserted into the source code of a web page or app that is used to retrieve an ad from an ad server. Watch this video to understand how to create ad tags in the PubMatic platform.

For more information about creating sites and apps, refer to Creating Sites and Apps in PubMatic and Account Setup Guide for Publishers (Sites & Ad Tags)

How to Create Ad Tags in PubMatic-v2.mp4