The Creative Review tool displays the top creatives running on our platform. You can filter and sort results or dive into the details by simply clicking a creative name or thumbnail. This page provides an overview of the Creative Review UI.
For more information on ad quality and creative management:
If a UCrID has multiple buyers for a DSP:
The PubMatic system aggregates buyers, ad spend, and monetized impressions.
For example, let's say UCrID 123456789 has two buyers
buyer #1 has an ad spend of $30 and 50 monetized impressions
buyer #2 has an ad spend of $25 and 60 monetized impressions
The aggregated ad spend would be $55 and monetized impressions would be 110
If you'd like to view the ad spend for buyer #2 only, go to the Buyer drop-down and select buyer #2.
To access the Creative Review tab, navigate to Ad Quality > Creative Review.
The Creative Review page:
View results in thumbnail view (above screenshot) or list view (below screenshot). Filter and sorting options are the same in both views, but list view also lets you customize your view by selecting which data columns you want to see.
In the thumbnail view (above screenshot), you can sort creatives by descending order by Ad Spend, Last Seen, or Monetized Impressions. In the list view (below screenshot), you can sort creatives by ascending and descending order by Ad Spend, Last Seen, or Monetized Impressions.
For example, if you select Monetized Impressions, the creatives will be sorted by monetized impressions in descending order.
|Filter by DSP: All DSPs are selected by default. If you want to view creatives from select DSPs, select from the drop-down list.|
|Filter by Buyer(s): All Buyers are selected by default. If you want to view creatives from specific buyers, select from the drop-down list. |
|Filter by Ad Format: All, Display, and Video. Note that a video ad displays as a still image rather than a video.|
|The creative's UCrID is displayed by default.|
|Ad Spend is displayed by default. Hover over the information icon to display the DSP, buyer, eCPM, and number of monetized impressions.|