Guide to GDPR Product Changes

About TCF 2.0

The IAB Europe Transparency & Consent Framework (TCF) gives the publishing and advertising industries a common structure to communicate consumer consent for the delivery of online advertising and content in compliance with the EU’s GDPR and ePrivacy Directive.

To learn more:

If you have questions or need more assistant, contact your Customer Success representative.

ProductDescriptionLinks to new/updated documentation
RTB Platform
  • GDPR Implementation document describes the impact and compliance of GDPR considerations for Publishers and DSPs.
  • The RTB Platform Updates document describes GDPR-related updates to the RTB platform: new parameters, passing parameters to DSPs and Google Exchange Bidding Publishers, and user sync process changes for GDPR compliance.

GDPR Implementation in the RTB Platform

RTB Platform Updates

  • Added support for integrating with Consent Management Platforms. This can be set in a new or existing Partner Profile. 

Product Update Announcement

Updated Profile Management Documentation

Ad Tags
  • The JavaScript, Iframe and HTML ad tags for Desktop and Mobile Banner ads now contain the kadGdpr and kadGdprConsent fields, while the Desktop and Mobile Video ad tags will contain the gdpr and gdpr_consent fields. Learn more about how to manage the downloaded ad tag code from this document.
  • Video-specific: Two new mandatory parameters for GDPR compliance added to PubMatic video (VAST & VPAID) tags.

Managing Downloaded Ad Tag Code

Video-specific Parameters

User Sync
  • userSync.js has been updated to process the GDPR parameters.  

usersync.js for Cookie Sync

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