Keyword blocking

For more information on ad quality and creative management:


Blocking by keyword gives you the flexibility to block a URL when the specific URLs for an advertiser are not known. Simply enter a keyword and the PubMatic system will automatically block the entire list of domain URLs that contain this word.

For example, if you want to block creatives from an advertiser named XYZ, you can enter the keyword 'XYZ' and all the URLs present in the PubMatic system that contain 'XYZ' will be blocked, such as,,

This feature also continuously checks the system at regular intervals if any new domain URLs are being used to serve creatives. If such a new URL contains this keyword, then that URL is also automatically blocked. In this way, the publisher does not have to check for new URLs from the blocked advertiser and then block them manually. After adding a new keyword, the publisher can then use this feature to view the list of blocked domain URLs that contain this keyword. This allows the publisher to review and check whether this feature is not accidentally blocking a domain URL due to the presence of the specified keyword. The publisher can then unblock a domain URL which it does not want to block, even though it contains the specified keyword.

The objective of the keywords-based URL Blocking feature is to block the domain URLs automatically by specifying the keyword which appears in the URL name.

If you want to block creative URLs using keywords, you must first add the keyword. Once you add the keyword, the corresponding domain URLs (both currently existing and subsequently added) will be blocked automatically.

Add a Keyword

  1. Select Ad Quality > Keywords from the main navigation.
  2. Specify whether this action should be applied to all sites or a specific site by using the Select Site drop-down list.
  3. In the Enter Keyword box, enter the keyword name that you want to specify.
  4. Click the Add button. The keyword will be specified and the corresponding domain URL(s) will be blocked automatically.
Once you specify the keyword, all the subsequent and existing URLs that contain the same keyword will be blocked.

Download Blocklist by Keywords or URLs

  1. Select Ad Quality > Keywords from the main navigation.
  2. Click the Download Blocklist above the keyword selection.
  3. Click the download button  next to Keywords blocklist to download a list of keywords in CSV format
    URL blocklist in CSV, XLS or PDF format.
  4. Click Done when the download is complete.

Add or Edit Alerts

Individuals can receive daily alerts by enabling the feature and adding email addresses to receive.

Enable Alerts

  1. Select Ad Quality > Creative Review from the main navigation.
  2. Click Edit Alerts.
  3. Perform one or more of the following functions:
    • Turn Daily Alerts on or off using the toggle switch at the top of the window.
    • Enter an email address in the Email address box and click Add.
    • Remove an email address by clicking the delete icon

⇧ Top

Do you have feedback on this document? Let us know: email us.

Table of Contents