RTB Rule Targeting

Use the Targeting section of PubMatic's Create RTB Rules screen to refine and filter results returned by your rules. You'll use IAB defined criteria to filter the rule's results by category, genre, media type, ratings, language, and more.

Targeting details for a new RTB rule defaults to all content falling within the four targeting areas shown below. To target specific DSPs, ATDs, Advertiser Categories, and/or Advertisers, use the Demand Source section of PubMatic's Create RTB Rule screen.

PubMatic targets content that may be relevant for a site's visitor using data within the following four broad areas:

  • Geography: geographical location(s) that may relate to the site's visitor.
  • Audience: custom audience which may be applicable to the visitor.
  • Day Parting: time intervals that may apply to the visitor's current timezone, work week, weekend, or holiday setting. 
  • Content Object: custom filters using AND/OR logic based on a broad range of IAB defined criteria.

Geography

The RTB rule will include any bids received for an impression when a visitor's physical location falls within geographical regions included in this panel. Add geographies using the Include option in the right column, which changes the option to Included and adds your selection(s) to the Targeting Summary panel on the far right. The settings shown below, for example, means the RTB rule will include only visitors who are located in the US or UK.

Audience

The RTB rule will include any bids received for a visitor belonging to a custom audience included in this panel. Add custom audiences using the Include option in the right column, which changes the option to Included and adds your selection(s) to the Targeting Summary panel on the far right. The settings shown below, for example, means the RTB rule will include any visitor who is in one of the three custom audiences shown in Targeting Summary > Included Audience.

Day parting

The RTB rule will include any bids received for a visitor who falls within the day/time settings you select in this panel. Use the Days of Week and Day Segment settings to define the days of the week and time range to target. The settings shown below, for example, means the RTB rule will include any visitor whose timezone is currently Friday, Saturday, or Sunday, any time between 12:00am and 11:59pm.

Content object

The RTB rule will include any ad request that passes specified Content object properties, detailed in the OpenRTB 2.5 Specification. You create rules that operate on a Content object in bids by first adding the rule, then adding parameters to the rule. Available parameters in the drop downs correspond to supported Content object parameters documented in Video-specific Parameters > Content object.

Parameters added to the same rule are logically joined with an AND relationship. Parameter values added to a rule but separated by a comma (such as series titles in the example below), share a logical OR relationship. The relationship between multiple rules is logical OR.

The Content object panel settings below, for example, means the RTB Rule 1 will match on any title within series parameters, any season number within the season parameters, and any language in the language parameters. If Rule 1 doesn't match, then Rule 2 checks for matches in genre and language parameters.


  • Spaces and capitalization are allowed (however, the best practice is to enter targeting values exactly as they are passed in on the ad request).
  • Unsupported special character strings are: "!!!","&&&","|||".
  • A publisher account can have a maximum of 50 RTB Rule objects with content targeting. Once you hit the limit, the Content object panel is disabled for new RTB Rule creation.
  • The total of all targeting statements within a single RTB Rule object can have a maximum of 5000 expressions (total number of values joined by AND or OR operators), after which you will be prompted to reduce targeted parameters/values within the RTB Rule.

Save targeting settings

Once you're satisfied with your RTB rules targeting, click Create Rule to save the configuration.


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