PMP Marketplace: Products, Offers and Deals

Document created by catherine.racette on Feb 16, 2017Last modified by catherine.racette on Apr 6, 2017
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Introduction

Private Marketplace (PMP)

The PubMatic Private Marketplace (PMP), provides publishers with a way to designate certain inventory be sold in an invitation-only marketplace to select buyers or groups of buyers. PMP establishes advantages to both buyers and sellers to maximize revenue and ROI.

 

Private Marketplace Guaranteed (PMP-G)

The PubMatic Private Marketplace Guaranteed (PMP-G), is a deal between one seller and one buyer, guaranteeing spend and audience in a fixed-price auction. PMP-G combines the exclusivity and predictability of direct sold campaigns with the data targeting, scale and efficiency of RTB infrastructure; buyers agree to purchase a guaranteed volume of premium impressions from a publisher at a committed spend level.

 

Private Marketplace Preferred

A Preferred Deal is a special arrangement within PMP in which publishers give a single buyer “first look” at inventory, listed at a fixed price. It is still technically an auction, but it is initially only presented to one buyer, who bids on the inventory. If the bid is higher than the fixed price, they only will pay the fixed price.

PMP-G and Preferred must be enabled on your account to create these deals. Please contact your account manager to enable these.

The following documents provide instructions and best practices for:

 

See PMP Marketplace Guidelines for additional guidelines.

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