Creating a Rule

Document created by catherine.racette on Feb 21, 2017Last modified by catherine.racette on Feb 21, 2017
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Introduction

A publisher can create rules that will impact the bidding process for their inventory. A publisher can create a rule specific to a certain demand partner and set a price floor value. This will ensure that the publisher receives certain minimum revenue from that demand partner when the demand partner bids for the publisher's inventory. 

Creating a Rule for an RTB Campaign

To create a rule for an RTB campaign:

  1. Select Inventory & Rules | Rules from the main navigation menu.
  2. Click the Create RTB Floor drop-down list and select Create RTB Floor.
  3. Enter relevant options using the guidelines below and click Save to create the rule.

General Settings

Tips:

- Rule Name should be unique.

- Enter a start date and either an end date for which the rule will no longer apply or select 'Ongoing' if the rule does not end.

 

Price Floor

Price Floor indicates the average price of all the bids that a publisher expects for a site so the system can chase that price by allowing bid values that are lower than the CPM Goal. 

The Price Floor section will display different fields based on the Floor Type selected.

 

Floor Type

Select one of the following Floor Types and continue with the instructions below for creating a rule based on a Hard Floor, Soft Floor or CPM Goal type.

  • Hard Floor: Indicates that a minimum bid price is expected from the demand sources configured in this rule. This price needs to be specified in the Hard Floor Value field below. If their bid price < hard floor, then the bid is rejected from participating in the auction.
  • Soft Floor: Indicates that the bid price expected from the demand sources configured in this rule should be greater than the hard floor value but can be lower than the soft floor value. These floor values are specified in the Soft Floor Value and Hard Floor Value field below. the value above hard floor, which allows the publishers more flexibility around the inventory pricing.
  • CPM Goal: Indicates the average price of the all the bids that a publisher expects for a site so that system can chase that price by even allowing bid values which are lower than the CPM Goal.

Creating a Hard Floor Rule

  1. Complete the General Settings fields described above.
  2. Select Hard Floor as the Floor Type.
  3. Indicate whether this is sourced by a PubMatic Admin Rule or a Publisher Rule
  4. Enter a Hard Floor Value. Specify the floor amount below which a bid from the demand sources configured in this rule will not be accepted by the system.
    Example
    If the floor value is set to $0.50, and the demand source configured in this rule places a bid of $0.25, then this bid is not selected in the bidding process since the bid amount < the floor value.

    Specify the floor amount below which a bid from the demand sources configured in this rule will not be accepted by the system. 
    Example:
    If the floor value is set to $1.20 and then this bid is not selected.
  5. Select the priority at which the bids from the demand sources configured in this rule should be considered in the bidding process. For example, if there are two bids with the same bid amount and different priorities, then the bid with the higher priority will be considered.

    "1" is the highest priority and "16" indicates the lowest priority. To learn more about setting priorities, see Setting Priorities in the P16 Model.

     
  6. Select an Auction Type: First Price or Second Price.
  7. Specify the Demand Sources this rule applies to: Demand Side Platforms, Agency Trading Desks, Advertiser Category and/or  Advertiser.

    By default each of these sources is set to "All" denoting that all available within each source type will be subject to the rule being created. To enter specific DSPs, ATDs, Advertiser Categories and/or Advertisers. click the Select option to the right of the field name (e.g., Select DSPs).

     
  8. Specify the Targeting details that will apply to the rule.

    By default each of Targeting details is set to "All" denoting that all available within each will be subject to the rule being created. To specify specific DSPs, ATDs, Advertiser Categories and/or Advertisers. click the Select option to the right of the field name (e.g., Select Sites).

     
  • Site: Specify the publisher's site(s) for which the rule applies. Any bid received for an impression on the selected site will be subject to the settings of this rule.
  • Ad Size: Specify the ad size(s) for which the rule applies. Any bid received for an impression of the selected ad size will be subject to the settings of this rule.
  • Section Ad: Specify the section of the publisher's site for which the rule applies. Any bid received for an impression on the selected section of the site will be subject to the settings of this rule.
  • Ad Placement: Specify the ad placement for which this rule applies. Any bid received for an impression in the selected ad placement will be subject to the settings of this rule. Click an option button to select/deselect Above the fold, Below the fold and/or Partially above the fold.
  • Audience Segment: Specify the custom audience segment(s) for which this rule applies. Any bid received for an impression being requested from a visitor belonging to the selected custom audience segment will be subject to the settings of this rule. 

    This field is enabled only if the Audience feature has been enabled for your account. To enable this feature, contact your PubMatic Account Manager. 

    In this field, you can only view the custom segments which you have created.

  • Geography: Specify the geographical location(s) of the visitor for which this rule applies. Any bid received for an impression that is requested from a visitor who belongs to the selected geographical location(s) will be subject to the settings of this rule.
  • Day Parting: Specify the time interval of the day during which this rule applies. Any bid received for an impression that is requested from a visitor during the selected time interval will be subject to the settings of this rule.
  • Matched Users: Select Any, Matched or Unmatched. 
  1. Click Save or Save & Launch.

 

Creating a Soft Floor Rule

  1. Complete the General Settings fields described above.
  2. Select Soft Floor as the Floor Type.
  3. Enter a Soft Floor Value. This indicates the value above the hard floor, which allows publishers more flexibility around the inventory pricing.
  4. Enter a Hard Floor Value. Specify the floor amount below which a bid from the demand sources configured in this rule will not be accepted by the system.
    The ideal minimum value of a Hard Floor should be 50% of the Soft Floor.
    Example
    If the floor value is set to $0.50, and the demand source configured in this rule places a bid of $0.25, then this bid is not selected in the bidding process since the bid amount < the floor value.

    Specify the floor amount below which a bid from the demand sources configured in this rule will not be accepted by the system. 
    Example:
    If the floor value is set to $1.20 and then this bid is not selected.
  5. Select the priority at which the bids from the demand sources configured in this rule should be considered in the bidding process. For example, if there are two bids with the same bid amount and different priorities, then the bid with the higher priority will be considered.

    "1" is the highest priority and "16" indicates the lowest priority. To learn more about setting priorities, see Setting Priorities in the P16 Model.

     
  6. Confirm Demand Side Platform(s) for which this rule applies by clicking View DSPs.
  7. Specify the publisher's site(s) for which the rule applies. Any bid received for an impression on the selected sites will be subject to the settings of this rule.

    By default sites targeted are set to "All" denoting that all sites will be subject to the rule being created. To specify specific Sites, click the Select Sites link and select specific sites.

  1. Click Save or Save & Launch.

 

Creating a CPM Goal Rule

  1. Complete the General Settings fields described above.
  2. Select CPM Goal as the Floor Type.

    Once selected, priority will be set to P16, the lowest priority. To learn more about priorities, see Setting Priorities in the P16 Model.

  3. Enter a Floor Value. This indicates the value above the hard floor, which allows publishers more flexibility around the inventory pricing.
    Example:
    If the floor value is set to $0.50, and the demand source configured in this rule places a bid of $0.25, then this bid is not selected in the bidding process since the bid amount < the floor value.
  4. Enter a Minimum Bid Price. This value cannot be below 50% of the floor value.
  5. Specify the publisher's site(s) for which the rule applies. Any bid received for an impression on the selected sites will be subject to the settings of this rule.

    By default sites targeted are set to "All" denoting that all sites will be subject to the rule being created. To specify specific Sites, click the Select Sites link and select specific sites.

  6. Click Save or Save & Launch.

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