Introduction to Automated Guaranteed (AG)

Document created by catherine.racette on Feb 21, 2017Last modified by catherine.racette on Mar 6, 2017
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Automated Guaranteed (AG) enables publishers to set aside inventory for exclusive, direct sales with a buyer. Using this programmatic direct model, publishers have more control over how inventory is priced and managed. With AG, both publishers and buyers get the advantage of having a more efficient and streamlined programmatic way to do direct deals (orders).


To create a direct AG deal (order), follow these steps:

  1. Create an AG Product
  2. Create an AG Offer
  3. Create AG Orders, Line Items & Creatives