Creating Ad Units in UAS

Document created by catherine.racette on Feb 22, 2017Last modified by catherine.racette on Jul 24, 2017
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Introduction

Ad Units represent monetizable inventory within web pages, mobile apps and video players. An ad unit defines specific inventory attributes such as size, creative types, and page location. The Unified Ad Server generates an ad tag code that is used to uniquely identify the ad that will fill the ad slot. When you create an ad unit, you specify size, video ad attributes, native ad attributes, and general details such as refresh rates and frequency caps.

 

Ad Units may be created as "Parent" units to "Child" ad units. When a Parent Ad Unit is called by the server, all associated child units are also called with it. UAS allows for 6 levels of hierarchy between a 'top' Parent ad unit and the subsequent Child ad units.

 

Ad Unit Groups are similar ad units bundled together to create a logical collection of specific ad units. For example, the leaderboard across the top of all major hub pages, holiday campaign units, etc.

Accessing Ad Units in PubMatic

  1. Select Inventory & Rules | Ad Units from the main navigation menu.
  2. Select the Ad Units tab.

Creating Ad Units

To create an ad unit, select Inventory | Create Ad Unit from the main navigation and complete the Ad Unit Information, Ad Unit Specification and General Attribute details.

* Indicates required fields.

 

Ad Unit Information

The Information section includes basic identifying information for the Ad Unit as well as it's hierarchy (if it is contained within a Parent Ad Unit) or relationship to other Ad Units as part of an Ad Unit Group.

 

  1. Enter a Name* for this ad unit (255 characters maximum). Use a descriptive name to help differentiate each ad unit in a list.
  2. Enter a Description for this ad unit. The description should help distinguish it from other ad units.
  3. Select a Parent Ad Unit* to apply to this ad unit.
    Ad units can have only one parent. If there is no hierarchical relationship, select Network as your Parent Ad Unit. Default set to 'Network.' 
  4. Select one or more Groups to which this ad unit belongs, if any.
    1. Click the Select box to open the Group selection box.
    2. Enter a group name in the Search box to quickly find matching options or scroll through all options.
    3. Click a group name to select it. Repeat for each additional selection. (To deselect a group, click the X next to it.)
      Use the Select All/Clear All buttons to take action on all group names.
  5. Click Done to save your selections.

Ad Unit Specification

The Specification section is where you specify the type of ads this Ad Unit will support (e.g., Banner/Rich Media, Native, or Video), along with its attributes, categories and exclusions that will apply to this unit of inventory.

 

  1. Select No or Yes in the Copy Specs From Existing Ad Unit option.
    If you select Yes, all remaining fields are automatically populated once you select an ad unit from the Select box. (Field options can be modified.)
  2. Select a Primary Category* (the IAB Tier 1 category for contextual content) using the Select menu. or select Uncategorized.
  3. When a Primary Category is chosen, one or more Secondary Categories (the IAB Tier 2 category for ad content) may be selected to better define the inventory by using the Select menu, if applicable.
    1. Click the Select box to open the Secondary Categories selection box.
    2. Enter a group name in the Search box to quickly find matching options or scroll through all options.
    3. Click a group name to select it. Repeat for each additional selection. (To deselect a group, click the X next to it.)
      Use the Select All/Clear All buttons to take action on all group names.
    4. Click Done to save your selections.
  4. Select Ad Exclusion to apply labels to this ad unit from the Select menu.
    See Adding Exclusions below for more information.
    1. Click the Select box to open the Ad Exclusions selection box.
    2. Enter a group name in the Search box to quickly find matching options or scroll through all options.
    3. Click a group name to select it. Repeat for each additional selection. (To deselect a group, click the X next to it.)
      Use the Select All/Clear All buttons to take action on all group names.
    4. Click Done to save your selections.
  5. Select the Type* of ad unit you are creating and complete the attributes field that appear when selected. View details for each type by clicking the link in the list:
  • Banner/Rich Media
  • Video
  • Native Ads
    If you select more than one source, all the attributes for each source are required.

Adding Exclusions

Add an exclusion to an order based on page content, context or competitive ads. Exclusions must be added in the Admin interface (by Unified Ad Server Administrators) prior to including them in an order. To add an exclusion, select Admin | Exclusions from the main navigation and follow these instructions.

Ad Exclusion

Use the Ad Exclusion to ensure that your ad units are not served to undesirable or inappropriate websites or web pages. By default, Exclusions are applied to all line items in the order they are associated with.

Competitive Exclusion

Use Competitive Exclusion to restrict your ads from being displayed if a competitor’s advertisement has already been loaded on the page. Exclusion labels can restrict categories or advertisers. By default, the selected exclusions apply to all of the ad units in the order.

Ad Type Attributes

Best Practice: Define as many attributes as possible to provide more information to DSPs as they bid on inventory.

Banner/Rich Media Ad Type Attributes

Select attributes for the Banner/Rich Media Ad Type (if selected as a type in step 5 above):

Sizes

Select Size* (only applies to Banner or Rich Media Ad Types):

  • Click the Select Ad Sizes box to select specific size(s) from a list.

 

Video

Specify video attributes for the ad unit (if selected as a type in the Ad Unit Specification section).

 

  1. Select one of the following Video Protocol options:
  • VAST 2.0: is the second version of the IAB's video ad-serving template. 
  • VAST 3.0: is the third version of the IAB’s video ad serving template, which has all the functionality of VAST 2.0, plus enhanced ad-management features. 

VAST

Video Ad Serving Template (VAST): Protocol is standardized communication method that informs an ad server every time a video ad is played. This method is specifically designed for popular on-demand video players where ad responses are measured by each video play, but are not an executable ad format.

  1. Select one of the following options:
  • No VPAID support
  • VPAID 1.0
  • VPAID 2.0

VPAID

Video Player-AD API Definition Support establishes a common interface between video players and ad units, enabling a rich, interactive in-stream ad experience. This standard works with emerging in-stream ad formats such as non-linear video ads, and interactive video ads.

  1. Select one or more Supported Mime Types*.
  2. Select a Video Player Size* from the drop-down list.
  3. Select a Minimum* and Maximum* Ad Duration using the pre-set list of seconds or choose Other and enter the specific number of seconds for Min/Max.
  4. Select Yes or No to designate whether or not Companion Ads are supported.
  5. Select Yes or No to designate whether or not the video ad is Skippable*. If Yes is selected, specify the number of seconds for skip offset (5-second minimum).
  6. Select Yes or No to designate whether autoplay videos are supported.

 

Native Ad Attributes

Native Ads match the visual design of the user’s media experience. Native Ads look and feel like natural content and are consistent with the native user’s experience.

 

To configure a native ad:

  1. Click Add Template* in the Native Ad Type Attributes section.
  2. Select a Source* for the Ad Template:
  • Choose an Existing Template from the drop-down menu (Name may be modified.)
  • Copy an Existing Template from the drop-down menu. (All fields can be modified.)
  • Create a Template.
  1. Enter a Name* for the Native Ad Template.
  2. Select a Type*. The associated attributes will display for completion. An example layout for the selection will appear on the right.
    If you choose an existing template, Type will already be completed.
  3. Complete/Modify the details for the selected template type.

    Note: A Maximum of 5 assets of the same type are allowed in a 'Custom' native template.
  4. Click Add or Save and Add.

General Attributes

General attributes include frequency caps and an indication of whether this ad unit is COPPA compliant.

 

  1. Click Add Frequency Cap to add one or more caps. Enter the number per time unit (i.e., Minute, Hour, Day, Week or Lifetime). You can add one or more frequency caps.
    Use Frequency Caps to specify how often a creative is served in a given time period. Example: 2 a day, 20 a week, or other limits.
  2. Specify whether the ad unit is Compliant or Non-Compliant with the Children's Online Privacy Protection Act (COPPA) which imposes certain requirements on the digital collection of information from children under the age of 13.
  3. Click Save to save your ad unit changes.

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