Orders, Lines, and Creatives are components of an ad campaign's content. An Order contains line items, which specify parts of the campaign and target various consumer demographics. Creatives are the images and videos that the consumer views.
Orders: Father's Day BBQ Campaign
Line Items: Males 25-45, BBQ Enthusiasts, Fathers
You can target line items by browser, regional areas, special events, or many other aspects of consumers.
Creatives: images, video, or banners ads that display a variety of BBQ grills and accessories that appeal to these demographics.