UAS Orders Line Items and Creatives

Document created by catherine.racette on Feb 23, 2017
Version 1Show Document
  • View in full screen mode

Introduction

Orders, Lines, and Creatives are components of an ad campaign's content. An Order contains line items, which specify parts of the campaign and target various consumer demographics. Creatives are the images and videos that the consumer views.

 

Example:

Orders: Father's Day BBQ Campaign

Line Items: Males 25-45, BBQ Enthusiasts, Fathers

You can target line items by browser, regional areas, special events, or many other aspects of consumers.

Creatives: images, video, or banners ads that display a variety of BBQ grills and accessories that appeal to these demographics.

Attachments

    Outcomes