Demand Channel Optimization (UAS)

Document created by catherine.racette on Feb 23, 2017Last modified by catherine.racette on Aug 17, 2017
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Demand Channel Optimization in the Unified Ad Server (UAS) enables you to find the highest yielding ads by using controls to dictate when campaigns compete across RTB, PMP, PMP-G, AG and traditional IOs without jeopardizing guarantees or brand control requirements.

 

The Demand Channel Optimization page displays cross-channel optimization. Each level shows potential risk and revenue increases. Click an individual Level column to select it.

Levels

Each level analyzes the degree of competition and potential revenue upsides for priority line items.

  • Level 1: Programmatic demand does not compete with any guaranteed line items.
  • Level 2: Programmatic demand competes only with lower or equal priority guaranteed line items.
  • Level 3: Programmatic demand competes with higher priority guaranteed line items (except sponsorship) - up to 5% impact on delivery of higher priority guaranteed line items.
  • Level 4: Programmatic demand competes with higher priority guaranteed line items (except sponsorship) - up to 10% impact on delivery of higher priority guaranteed line items.
  • Level 5: Programmatic demand competes with higher priority guaranteed line items (except sponsorship) - up to 20% impact on delivery of higher priority guaranteed line items.

 

When programmatic demand competes with guaranteed line items, the minimum condition to be satisfied is that eCPM of programmatic demand (RTB/PMP) should be more than competing guaranteed line items.

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