Adding Creatives in UAS

Document created by catherine.racette on Feb 23, 2017Last modified by catherine.racette on Oct 2, 2017
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Creatives are the media assets associated with an ad, such as an image, text, or video file.

Adding Creatives

There are several ways to add creatives:

  • From the Main Navigation: Select Transactions | Ad Server from the main navigation and click Add New Creative.
  • From List of Line Items: For a Line Item that is either in Draft or Delivering status, click the dropdown menu in the Actions column for the Line Item you want to add a creative to and select Add New Creative.
  • From Line Item Details: Click Add New Creatives at the bottom of the page.

Creative Information

  1. Specify if the creative will be copied from an existing creative. If Yes, select the source from the drop-down list.
  2. Enter the creative Name.

    Use a naming convention that reflect the content of the creative, e.g., Cars111_Video_Spring01

                
  3. Add a Description.

  4. Select the Advertiser for this creative from the drop-down list.

    Advertiser must be created prior to creation of the Creative.

                

Creative Details

Select a Creative Type and follow the instructions below for the type selected.

  • Image
  • Native Ads
  • Text
  • Video
  • Rich Media
  • HTML5
Each type requires a different set of specifications. 

Image

  1. Image File: Select Upload file or click Remote File and enter the URL.
  2. Click Test URL to make sure the image displays appropriately. The Asset Preview also displays the image.
  3. Enter the Alt Text that describes the image's contents. Alt Text will display if the image cannot render.
  4. Click-through URL: Either select No Click-through or, if there is a URL for click-through from the image, select Click-through URL and enter the URL in the box provided.
  5. Click Test URL to make sure the URL opens appropriately.
  6. Add one or more macros, if desired, to the click-through URL by clicking on Show available macros and selecting macros by expanding the list and clicking Add Macro.
    Macros are tracking codes that can be added to the creative click-through URL to pass information to a third party when the ad creative is clicked. Macro codes are replaced with the associated information such as location, device information, ad request/response information, and other information from.

    You can also add custom parameters in PubMatic that will automatically become available Custom Macros you can use to pass custom information.

    Be sure your cursor is in the location in the URL at the top of the list where you want to insert the code. Click Done when all macros have been added.
  7. Size: Select the size that best fits targeted devices.
  8. 3rd Party Tracking Pixel: Click Add Tracking Pixel to add an Impression Tracking URL.
  9. Frequency Cap: select one or more frequency limits for different time periods, for example: 10 a day, 20 a week, or other limits. (To remove a cap, use the "X" to the right of the entry.)

Native Ads

  1. Select the Native Template type that most closely matches your targeted media. Click Preview Template Attributes to view the selected template's attributes.  The details for the native ad will change based on the template selected.
    Native Templates are created when the Ad Unit is created.
  2. Click-through URL: Either select No Click-through or, if there is a URL for click-through from the image, select Click-through URL and enter the URL in the box provided. 
  3. Enter a Title for the ad.
  4. Upload or add a URL for a Remote Icon, Logo, and/or Main Image File
  5. Click-through URL: Either select No Click-through or, if there is a URL for click-through from the image, select Click-through URL and enter the URL in the box provided.
  6. Add one or more macros, if desired, to the click-through URL by clicking on Show available macros and selecting macros by expanding the list and clicking Add Macro.
    Macros are tracking codes that can be added to the creative click-through URL to pass information to a third party when the ad creative is clicked. Macro codes are replaced with the associated information such as location, device information, ad request/response information, and other information from.

    You can also add custom parameters in PubMatic that will automatically become available Custom Macros you can use to pass custom information.
  7. Enter text (max length will vary based on selected template) that should appear as the call to action (CTA) on a button or text field for the ad.
  8. Enter a rating (max length will vary based on selected template) that reflect the number of stars in a rating.
  9. 3rd Party Tracking Pixel: Click Add Tracking Pixel to add an Impression Tracking URL.
  10. Frequency Cap: select one or more frequency limits for different time periods, for example: 2 a day, 20 a week, or other limits. You can add one or more frequency caps.

Text

  1. Creative Text: Type text in the text box.
    The Asset Preview also displays the text.
  2. Click-through URL: click Test URL to make sure the content of the URL displays appropriately.
    The Asset Preview displays the URL you selected.
  3. Add one or more macros, if desired, to the click-through URL by clicking on Show available macros and selecting macros by expanding the list and clicking Add Macro. Be sure your cursor is in the location in the URL at the top of the list where you want to insert the code. Click Done when all macros have been added.
    Macros are tracking codes that can be added to the creative click-through URL to pass information to a third party when the ad creative is clicked. Macro codes are replaced with the associated information such as location, device information, ad request/response information, and other information from.

    You can also add custom parameters in PubMatic that will automatically become available Custom Macros you can use to pass custom information.
  4. Create Description: type text that describes the ad.
  5. 3rd Party Tracking Pixel: Click Add Tracking Pixel to add an Impression Tracking URL.
  6. Frequency Cap: select one or more frequency limits for different time periods, for example: 2 a day, 20 a week, or other limits. You can add one or more frequency caps.

Video

To display video files in your ad, select the following attributes:

 

  1. Use Video Creatives to specify the video ad to serve.
  2. Type the URL for the Video Ad Serving Template (VAST).
    VAST standardizes the communication between video players and ad servers and enables video ads to be served across all compliant video players.
  3. Select the VAST Video Protocol (2.0 or 3.0)
  4. Select the level of VPAID support:
  • No VPAID support
  • VPAID 1.0
  • VPAID 2.0
    VPAID establishes a common interface between video players and ad units. For more information, reference IAB's VPAID page.
  1. Size: Select the size in which the video will display.
  2. Third-party tracking pixels: use this to track impressions with a tracking pixel. A tracking pixel is code inserted into a third-party creative that makes a server call and returns a transparent 1x1 image (normally a GIF file).

    To select a 3rd party tracking system, use the 3rd party Tracking Pixels drop-down list to select the type of URL you will enter.
  3. Type the URL to add the URL that corresponds with the type of tracker you selected. Click the X to delete a particular URL, as you can have multiple URLs added.
  4. Add Frequency Caps to specify how often a creative is served in a given time period. You can specify limits for minutes, weeks, hours, and months or a lifetime cap.

Rich Media

Rich media is a digital advertising term for an ad that includes advanced features like video, audio, or other elements that encourage viewers to interact and engage with the content. Rich media ads offer more ways to involve an audience with an ad and lets agencies create complex ads that can elicit strong user response.

 

  1. Click-through URL: click Test URL to make sure the content of the URL displays appropriately.
  2. (Optional) Select one of the pre-defined Rich Media Template that should be used:
  • Interstitial: The interstitial banner is displayed in front of the site for a maximum of 8 seconds. The banner has close button generated through the template and supports image and click tracker.
  • Sticky: The sticky panoramic banner, which is located at either the top or the bottom of the web page. If the banner is at the top, the banner will stay static at the top of the page after a user closes it. If the banner is at the bottom, the banner will disappear after a user closes it.
  • Full-Page Skin: The placement of ad units that take over the page interface.
  • Pushdown: The Pushdown creative is an ad unit that appears at the top of a webpage that can expand/collapse upon user click or mouse hover. It is referred to as a "pushdown" because when the ad is expanded to full size, it "pushes" the page content further down the page below it. Refer to Using the Rich Media Pushdown Template (UAS) for more information.
Rich Media Macros

The Unified Ad Server currently supports the following rich media macros:

MacroDescription
%TRACKURL%Replaced with the pixel tracking URL.
%TRACKPIXEL% Replaced with the 1x1 image pixel tracker.
%LINK%Replaced with a link (wrap URL) for tracking the click back to the destination URL.
%ELINK%Replaced with an encoded link for tracking the click back to the destination URL.
%USERAGENT%Replaced with user agent of the mobile device (either passed in the ad call as the ua parameter)
%IP%Replaced with ip detected by a carrier gateway, which the user device is connecting over (either passed directly in the ad call).

HTML5

  1. Zip file or HTML File: Select Upload file or click Remote File and enter the URL.

Important Notes:

  • Expandable HTML5 Creative and Video Creative are not currently supported. (Will be supported in a future release.)
  • If the Zip file contains more than one index file, only one can be selected. (The option will be presented to select the desired index file.)
  • After an index file has been selected in an uploaded zip file, changing the index file requires a re-uploading of the entire zip file.
  • A clickTag must be present in the HTML5 creative and cannot be added as a click-through URL after upload. If added after upload, no click-through URL will be served with the ad creative. However, if a clickTag is available, the click-through URL can be edited in the click-through URL field to change what is present in the HTML creative.
  • If the HTML5 creative contains a meta tag for ad size, and a different ad size is selected while adding the creative in PubMatic, the ad size selected in PubMatic will take precedence.
  • PubMatic validates zip files and index.html files only if they are uploaded in Unified Ad Server. PubMatic will not perform any validations on an index.html files that is hosted on a remote location.
  • Filenames of zip files and the files contained within zip files cannot contain spaces. e.g., "my file.zip" is invalid. Filename should be "myfile.zip" or "my_file.zip."
  •           
          
  1. Click Test URL to make sure the image displays appropriately.
  2. Click-through URL: Either select No Click-through or, if there is a URL for click-through from the image, select Click-through URL and enter the URL in the box provided.
    Note that clickTag must be already be part of file if uploaded and cannot be added here.
  3. Click Test URL to make sure the URL opens appropriately.
  4. Add one or more macros, if desired, to the click-through URL by clicking on Show available macros and selecting macros by expanding the list and clicking Add Macro. Be sure your cursor is in the location in the URL at the top of the list where you want to insert the code. Click Done when all macros have been added.
    Macros are tracking codes that can be added to the creative click-through URL to pass information to a third party when the ad creative is clicked. Macro codes are replaced with the associated information such as location, device information, ad request/response information, and other information from.

    You can also add custom parameters in PubMatic that will automatically become available Custom Macros you can use to pass custom information.
  5. You can also add custom parameters in PubMatic that will automatically become available Custom Macros you can use to pass custom information.
  6. Size: Select the size that best fits targeted devices. (Note that the selection in this field will override any meta tag size information.)
  7. 3rd Party Tracking Pixel: Click Add Tracking Pixel to add an Impression Tracking URL.
  8. Frequency Cap: select one or more frequency limits for different time periods, for example: 10 a day, 20 a week, or other limits. (To remove a cap, use the "X" to the right of the entry.)

Save

Click Save and Finish or Save and Add Another Creative.

 

Learn more about Creatives:

Managing Creatives in UAS 

Setting Creative Rotation for Multiple Creatives in UAS 

Attachments

    Outcomes