Deal Dashboard: Your Revenue Graphs

Document created by catherine.racette on Mar 3, 2017Last modified by catherine.racette on Mar 6, 2017
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Deal Dashboard: Your Revenue

The Your Revenue section provides a graphical view of revenue distribution. Select revenue, eCPM, impressions, or multiple combinations for a comparative distribution for the selected time interval.

This section contains two graphs:

  • A bar chart, which shows the selected deal data (e.g., Impressions Only, Revenue & eCPM, Impressions & Revenue, etc.) across the  selected date range.
  • A pie chart (Revenue Distribution Graph), which shows revenue distribution provided by Private Marketplace, RTB and Ad Networks. 

Revenue Distribution 

The Revenue Distribution Graph displays the percentage of revenue contributed by each of the channels, Private Marketplace, RTB and Ad Networks. This indicates the revenue for the impressions served on the specified site in the selected date range so you can see how much revenue each contributed and which are the top contributors.

Select Data

Select the data you want to view from the data selection drop down menu. View descriptions below for each. 

Revenue Only Graph

This graph provides the publisher with a graphical view into the trending revenue earned for impressions served on a publisher's site across the dates within the selected date range. Analyze the days on which a lower revenue is generated compared with other days to take corrective actions or note successful trends to continue your strategy.

  • X-axis displays the dates on which the impression bids were received.
  • Y-axis displays the revenue amount generated for each date.

 

eCPM Only Graph

This graph displays the eCPM amount for serving the impressions on the publisher's site during the specified time interval. This graph provides the publisher a view of the trend of eCPM generated across the dates within the selected date range. Using this graph, you can analyze the days on which a lower eCPM is being generated as compared to other days to take corrective actions accordingly or note successful trends to continue your strategy.

  • X-axis displays the dates on which the eCPM amounts were received.
  • Y-axis displays the eCPM amount generated for each date.

 

Impressions Only Graph

This graph displays the impressions monetized during the specified time interval for the publisher.  This graph provides the publisher a view of the trend of the number of impressions monetized across the dates within the selected date range. Using this graph, you can analyze the days on which a lower number of impressions are generated compared to other days to take corrective actions or note successful trends to continue your strategy.

  • X-axis displays the dates on which the impression bids were received.
  • Y-axis displays the number of impressions generated for each date.

 

Revenue & eCPM Graph

This graph is a combination of the Revenue graph (a bar chart) and eCPM graph (a line chart). The line chart depicts the trend of the eCPM generated and the bar chart depicts the trend of revenue generated across the dates within the selected date range. Using this graph, you can analyze the days on which a lower revenue is generated compared to other days to take corrective actions or note successful trends to continue your strategy.

  • X-axis displays the dates on which the impression bids were received.
  • Left Y-axis displays the revenue amount generated for each date.
  • Right Y-axis displays the eCPM amount generated for each date.

 

Revenue & Impressions Graph

This graph is a combination of the Revenue graph (a bar chart) and Impressions graph (a line chart). The line chart depicts the trend of the impressions monetized across various dates. The bar chart depicts the trend of revenue generated across the dates within the selected date range. Using this graph, you can analyze the days on which a lower revenue is generated compared to other days to take corrective actions or note successful trends to continue your strategy.

  • X-axis displays the dates on which the impression bids were received.
  • Left Y-axis displays the revenue amount generated for each date.
  • Right Y-axis displays the number of impressions monetized across each date.

 

Impressions & eCPM Graph

This graph is a combination of the Impressions graph (a bar chart) and eCPM graph (a line chart). The line chart depicts the trend of eCPM generated and the bar chart depicts the trend of number of impressions monetized across the selected date range. Using this graph, you can analyze the days on which a lower eCPM is generated compared to other days to take corrective actions or note successful trends to continue your strategy.

  • X-axis displays the dates on which the impression bids were received.
  • Left Y-axis displays the number of impressions monetized for each date.
  • Right Y-axis displays the eCPM amount generated for each date.

 

 Export the Revenue Report

  1. Click the Export Report button.
  2. Select a format option.

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