Setting Custom Parameters

Document created by catherine.racette on Feb 24, 2017Last modified by catherine.racette on Feb 24, 2017
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Use Custom Parameters to create key-value pairs for ad targeting. Key-value targeting enables the Unified Ad Server to specify targeting criteria, such as age, gender, or content, For example, you can define custom criteria based on common characteristics of your site visitors that you collect through your website.

Only Administrators can create custom parameters.

Creating Custom Parameters


  1. To create custom parameters, select Admin | Custom Parameters and add the following and click Save:


  • Name*: Enter a parameter name.
  • Description: Describe the custom values.
  • Data Type: Click Number or Text.
  • Data Source:
  • Click User-Entered
    Click Predefined List and type values for the parameter, separated by a comma or click the Template Example file to download a CSV file, which you can update with values and upload to complete the values for the parameter.
  1. Click Save. Once saved these custom key-value pairs will then appear in the line item targeting sectin for selection.

Finding & Managing Custom Parameters

  • Use Find to locate parameters.
  • Use Type to select Number or Text.
  • Use Status to select for parameters with the same status.
  • Click the column heads to change the column order
  • Click Actions to view, edit, or deactivate a custom parameter.