Setting Custom Parameters

Document created by catherine.racette on Feb 24, 2017Last modified by catherine.racette on May 7, 2018
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Use Custom Parameters to create key-value pairs for ad targeting. Key-value targeting enables the Unified Ad Server to specify targeting parameters required, e.g. pageID=123. You can define custom criteria based on common characteristics of your site visitors collected through your website.

Only users with the role, Network, Order Admin or AdOps can create custom parameters.

Note: The custom key-values must not be used to pass data or target the ads that PubMatic or others could use or recognize as personally-identifiable information or personal data of a user.

Creating a Custom Parameter



  1. To create a custom parameter, select Admin | Custom Parameters from the main navigation, and add the following:
  • Name*: Enter a parameter name.
  • Description: Describe the custom values.
  • Data Type: Click Number or Text.
  • Data Source:
  • Click User-Entered
    Click Predefined List and type values for the parameter, separated by a comma, or click the Template Example file to download a CSV file, which you can update with values and upload to complete the values for the parameter.
  1. Click Save. Once saved these custom key-value pairs will then appear in the line item targeting section for selection.

Finding & Managing Custom Parameters

From the Custom Parameters page:

  • Use Find to locate parameters.
  • Use Type to select Number or Text.
  • Use Status to select for parameters with the same status.
  • Click the column heads to change the column order
  • Click Actions to view, edit, or deactivate a custom parameter.


*=Required Field