Adding and Managing Exclusions in UAS

Document created by catherine.racette on Feb 24, 2017
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Introduction

When exclusions are used, they instruct the server not to display ads from a listed exclusion, which can be a Competitive Exclusion or an Ad Exclusion.

 

While the exclusion is in effect, the excluded ads are not displayed.

 

Unified Ad Server offers two types of labels:

  • Competitive Exclusion
    Use Competitive Exclusion labels to restrict your ads from being displayed if a competitor’s advertisement has already been loaded on the page. By default, the selected exclusions apply to all of the line items in the order.
  • Ad Exclusion
    Use Ad Exclusion labels to ensure that your line items are not served to undesirable or inappropriate websites or web pages. By default, Labels are applied to all line items in the order.

Create an Exclusion

  1. Select Admin | Exclusions from the main menu.
  2. Click Create Exclusion.
  3. Enter the Exclusion Name*.
    Use a descriptive name to help differentiate each exclusion in a list.
  4. Enter a description.
    The description should help distinguish it from other exclusions.
  5. Select Label Type*: Competitive Exclusion or Ad Exclusion.
  6. Select Status: Inactive or Active.
  7. Click Create Exclusion.

Edit an Exclusion

  1. Select Admin | Exclusions from the main menu.
  2. Select the drop-down menu in the Actions column for the exclusion you want to edit (or view the exclusion and click the Edit button).
  3. Make edits and click Save.

Activate/Deactivate Exclusions

You can activate or deactivate an individual exclusion or multiple exclusions at once.

 

To activate or deactivate an individual exclusion

  1. Select the drop-down menu in the Actions column for an exclusion and select Activate or Deactivate.
    OR
    While viewing the details of an exclusion select the Actions drop-down menu in the upper-right corner and select Activate or Deactivate.
  2. Click Change Status when prompted to confirm.

 

To activate or deactivate multiple exclusions together

  1. Click Manage List.
  2. Select the checkboxes for each exclusion for which you want to take action.
  3. Click Actions and select Activate or Deactivate.
  4. Click Change Status when prompted to confirm.

 

* = Required Field

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