PubMatic Dashboard in UAS

Document created by catherine.racette on Feb 24, 2017
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Introduction

The Unified Ad Server Dashboard provides an overview of key data points with links for easy access to view more detailed reporting. Use the Date Range selections to view data for different time periods.

 

From the Dashboard you can:

  • View overall account performance or view by specific site or date range.
  • View top performing deals, orders, demand sources and audiences.
  • View and access alerts and analytics reports.

Key Performance Indicators

View KPIs for your account by Channel.

 

Top Performers

The Dashboard displays charts for top performing Deals, Demand Sources, Orders and Audiences.

 

Top Deals, Demand Sources & Orders

View Top Deals, Demand Sources and Orders by Revenue, Impressions or eCPM. Each can be viewed by percentage in a graph format or in a list by name. Click the icons in the upper right to change which format you display. Additionally, Demand Sources can be viewed by Buyers, DSPs or Advertisers using the drop-down View menu.

Top Audiences

View audience data for different groups for the last month. Choose from:

  • Ethnicity
  • Age
  • Political Affiliation
  • Male Age
  • Female Age
  • Education
  • Income
  • Children
  • Political Engagement


Alerts

Select from pre-populated alerts that will notify you when certain performance thresholds are reached. Alerts can appear in the PubMatic platform and/or be sent via email. For example an alert can be triggered when there is a specific percentage drop in revenue or eCPM or there is a change in top 10 advertisers, DSPs, or buyers. Choose from 20 different reports and set their frequency for daily, weekly or monthly. The alerts appear directly on the dashboard. Click the arrow to the left of the alert to view details.

Currently only SSP Alerts will appear on the Dashboard.

Your Reports

Get quick one-click access to Custom reports you've created or Basic reports that come standard with the PubMatic platform. To view all reports on the Analytics page, click View All Reports.

Admin-level users can modify which reports appear on the list of reports.

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