About PubMatic Analytics

Document created by catherine.racette on Feb 28, 2017Last modified by catherine.racette on Apr 4, 2017
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PubMatic Analytics 

PubMatic Analytics provides actionable data to make smarter business decisions. With both real-time and historical data and insights you can keep on top of your account health and build strategies for maximizing your ROI.

 

PubMatic Analytics enables publishers to:

 

In addition to the Analytics section of the PubMatic platform, you can also view analytics KPIs, Top Performers and Alerts directly from the PubMatic Dashboard. Refer to PubMatic Dashboard Analytics to learn more.

Navigating to Analytics

Publishers


Select Analytics from the main navigation menu and continue with one of the following options:

  • Reports to view, create and schedule Standard and Custom reports.
  • Create a Report to begin creating a new report.
  • Alerts to view and manage alerts.
  • Benchmarking to compare your inventory performance against other similar publishers.

Buyers (Media Buyer Console)

To navigate from the PubMatic Media Buyer Console to the PubMatic Analytics interface, select Reports | Analytics from the main navigation.


You will automatically be logged into the PubMatic platform and directed to the Analytics main page.

 

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