Analytics FAQ

Document created by catherine.racette on Mar 2, 2017
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Frequently Asked Questions

 

Are there any implementation steps or actions required by the publisher in order for the new reporting solution to be activated?

No, PubMatic will make the activation process as seamless as possible. Publishers are not required to do anything for the new reporting to be activated.

 

Is the data associated with this new reporting solution hosted on PubMatic’s servers?

Yes, this data resides on PubMatic’s servers and not third-party servers.

 

How do I access the new reporting from the publisher platform?

You will see the “Analytics” section under “Insights” which will give you access to all the new reporting capability currently available. If you wish to return to the standard reporting in the Publisher Portal from the new reporting, simply click on “Classic Reports” in the left hand navigation bar.

 

What kind of data will be available in the reports?

Currently, Real-Time Bidding (RTB), Private Marketplace (PMP) and ad network impressions are available.

 

When I begin using the new reporting solution, how far back will the data reach historically?

Publishers that opt into the new reporting program will have access to data reaching as far back as 60 days from the date of activation. API-based publishers can access data generated from 5th December 2014 onwards in this Analytics UI. For prior data, please refer to the Publisher UI.

 

Historical data from more than 60 days prior will be accessible in the former reporting UI that will be later deprecated. For data past 60 days, please revert to the Publisher UI.

 

How quickly do the new reports update?

Currently, the real time summary will have data by minute granularity (1 minute intervals) - but this data will be 1 to 2 minutes old updating every 5 seconds. The remaining data will be updated on the hour every 2 hours. For example, data from 9 to10 AM will be available in the 12 PM refreshed report. The 11 AM update will contain data from 8 to 9 AM. Data for the entire day will be available at 3 AM the following day.

 

Why do the impressions and revenue for the past time period (in the real-time time-series chart) seem to change?

The log data from PubMatic’s ad serving platform lives in different data centers. That data takes time to arrive to the reporting platform so the time-series chart updates when that data arrives.

 

Will I see a discrepancy between new reports and classic reporting?

Currently, user perceived discrepancy between the hourly reports for the day and data for the current day’s report may have up to 12%-15% discrepancy. The discrepancy is due to the delayed data which will get added at the day level at the end of the day (see previous question). This is also true for the real-time data.

The user perceived discrepancy between reports using slicer data and existing publisher UI reports is approximately 2-5% (with the new reporting having greater accuracy).

 

Can a publisher move between reporting interfaces or revert back to the previous reporting functionality?

Currently, both the UIs are available. PubMatic will be moving all current customers to the new reporting platform in the future.

 

What time zone support will be available?

Currently, all countries with time zones that end on the hour will be available (ex: GMT +1, GMT -5, etc.).

 

What is the difference between a dimension and a metric?

A dimension is a static attribute you will “slice” your report by that is either an ad attribute, buyer detail, channel, platform, geo, inventory detail, or time unit. A metric is a data parameter that will be updating over time such as paid impressions, revenue, CPM, etc.

 

Note: You may experience wait times of up to 2 minutes with the export functionality with some dimensions.

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