Deal Dashboard: Top 5 Buyers

Document created by catherine.racette on Mar 6, 2017Last modified by catherine.racette on Mar 8, 2017
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Deal Dashboard: Top 5 Buyers

The Top 5 Buyers provides graphical and tabular information for the top 5 buyers. Choose to view data by revenue, eCPM, impressions or multiple combinations for a comparative distribution for the selected time interval.

This graph has the ability to view by DSP or ATD. Select the desired buyer type with the drop-down menu in the upper left of the graph.

View Data Options

  • Data in the Top 5 Deals can be viewed in Aggregate view  or List view   by clicking the respective buttons in the upper right of the graph.
  • While in List view, only 3 graphs are available:
    • Revenue Only
    • Impressions Only
    • eCPM Only

Export the Revenue Report

The Export Report option is available when viewing the Top 5 Buyers in List View .

  1. Click the Export Report button.
  2. Select a format option.

Select Data

Select the data you want to view from the data selection drop down menu. View descriptions below for each. 

Hover the mouse over a bar in the graph to view more detail.

Revenue Only Graph

This graph displays the trend of the revenue contributed by the top 5 ATDs or DSPs for the impressions served on the publisher's site for the selected date range. Using this graph, you can analyze which buyers are generating lower revenue compared to other buyers to take corrective actions note successful trends to continue your strategy.

  • X-axis: Displays the name of the DSP or ATD
  • Y-axis: Displays the revenue contributed by each DSP or ATD

eCPM Only Graph

This graph displays the trend of the eCPM generated by the top 5 ATDs or DSPs for the selected date range. Using this graph, you can analyze which buyers are generating lower eCPM compared to other buyers to take corrective actions note successful trends to continue your strategy.

  • X-axis: Displays the name of the DSP or ATD
  • Y-axis: Displays the eCPM amount generated by each DSP or ATD

Impressions Only Graph

This graph displays the trend of impressions monetized by the top 5 ATDs or DSPs for the selected date range. Using this graph, you can analyze which buyers are generating lower number of impressions compared to other buyers to take corrective actions note successful trends to continue your strategy.

  • X-axis: Displays the name of the DSP or ATD
  • Y-axis: Displays the number of impressions monetized by each DSP or ATD

Revenue & eCPM Graph

This graph displays the trend of of the revenue and eCPM generated by the top 5 ATDs or DSPs for the selected date range. This graph is a combination of the Revenue graph (a bar chart) and the eCPM graph (a dot chart). The bar chart depicts the trend of revenue contributed by the top 5 DSPs or ATDs. The dot chart depicts the trend of the eCPM generated by the the top 5 DSPs or ATDs. 

  • X-axis: Displays the name of the DSP or ATD
  • Left Y-axis: Displays the revenue contributed by each DSP or ATD
  • Right Y-axis: Displays the eCPM amount generated by each DSP or ATD

Revenue & Impressions Graph

This graph displays the trend of of the revenue and the number of impressions monetized by the top 5 ATDs or DSPs for the selected date range. This graph is a combination of the Revenue graph (a bar chart) and the Impressions graph (a dot chart). The bar chart depicts the trend of revenue contributed by the top 5 DSPs or ATDs. The dot chart depicts the trend of the impressions monetized by the the top 5 DSPs or ATDs. 

  • X-axis: Displays the name of the DSP or ATD
  • Left Y-axis: Displays the revenue contributed by each DSP or ATD
  • Right Y-axis: Displays the number of impressions monetized by each DSP or ATD

Impressions & eCPM Graph

This graph displays the trend of of the eCPM and the number of impressions monetized by the top 5 ATDs or DSPs for the selected date range. This graph is a combination of the Impressions graph (a bar chart) and the eCPM graph (a dot chart). The bar chart depicts the trend of the number of impressions monetized by the top 5 DSPs or ATDs. The dot chart depicts the trend of the eCPM generated by the the top 5 DSPs or ATDs. 

  • X-axis: Displays the name of the DSP or ATD
  • Left Y-axis: Displays the number of impressions monetized by each DSP or ATD
  • Right Y-axis: Displays the number eCPM amount generated by each DSP or ATD

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