About Audience Configuration & Insights

Document created by catherine.racette on Mar 14, 2017Last modified by catherine.racette on Apr 4, 2017
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The Configuration menu of PubMatic provides options for managing third-party audience segments for your site. You can also create audiences by combining multiple standard segments using your DMP and use them in the PubMatic system for targeting a specific category of visitors.


It includes the following segments: