Using Audience Insights

Document created by catherine.racette on Mar 15, 2017Last modified by catherine.racette on Feb 6, 2018
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About Audience Insights

Audience Insights enables you to view statistics for the audiences on your site. PubMatic also provides a list of default (system-generated) audiences, which help you analyze the audiences visiting your site. 

 

To access Audience Insights, select Configuration | Audience Insights from the main navigation.

 

Benefits of Using Audience Insights

  • The publisher can use the audiences from the PubMatic system to run audience-targeted campaigns on a visitor and display an appropriate creative to the visitor.
  • To run its own audience-targeted campaigns on a visitor in the absence of audiences, the publisher will need to sign a deal with the required data providers.

Searching for an Audience

  1. Select Configuration | Audience Insights from the main navigation.
  2. Enter the ID or Audience Name in the search field in the upper left, above the table.

Viewing Audience Data

Conduct a search and/or select a site to view.

 

 

Customizing Audience View

To customize which columns of data appear in the table, click Select Columns and select/deselect the columns from the list.

Data Descriptions

ColumnDescription
ID/Audience NameDisplays the name of the audience.
If  is prefixed to an audience's name, then it indicates a user-created audience (My Audiences), that is, an audience which you have created in the DMP.
If  is prefixed to an audience's name, then it indicates a system-generated audience (Default Audiences), that is, audiences which are auto-generated by the system.
Hover the mouse pointer over the audience name to view that audience's details such as name, definition, description and data provider
Total UniquesDisplays the total number of unique visitors associated with the given audience and observed on the given publisher's site.
RTB UniquesDisplays the number of unique visitors associated with the given audience and observed in RTB.
ImpressionsDisplays the total number of impressions monetized for the given audience in RTB.
Est. RevenueDisplays the estimated revenue earned from the impressions for the given audience using RTB.
eCPMDisplays the average eCPM at which the impressions for the given audience was won in RTB.
Avg. Bid eCPMDisplays the average bid eCPM of the impressions for the given audience in RTB.
Total bidsDisplays the total number of bids received for the impressions for the given audience in RTB.
RulesDisplays the number of rules applied on the given audience for the given site. If it displays a non-zero value, then click this number to view the details of the rules associated with the given audience.
DealsDisplays the number of deals applied on the given audience for the given site. If it displays a non-zero value, then click this number to view the details of the deals associated with the given audience.
AIM Tag- Allows the PubMatic system to send the given audience's ID to your site's ad server. These audience details can then be used in audience-targeted campaigns in your ad server.
- Prevents the PubMatic system from sending the given audience's ID to your site's ad server.
Actions

Select the action which you want to perform on the given audience.

Note: This column is visible only if you have integrated with a DMP and are using the PubMatic system for monetizing your audience.

  
  • Create PMP Deal - Create a new deal in the system to monetize the inventory associated with the given audience. Note that the given audience is not auto-populated in the deal; you need to manually select it in the deal.
  • Set RTB Floor - Create a new RTB-specific floor to earn a minimum eCPM for the inventory associated with the given audience and monetized through RTB. Note that the given audience is not auto-populated in the floor; you need to manually select it in the floor.
  • View Demand Insights - View the report for the given audience on the basis of demand partners.
    Note: The Create PMP Deal and Set RTB Floor actions are visible only for the user-created (My Audiences) audiences.

 

Downloading an Audience Report

To save the audience reports on your computer for future reference, perform the following steps.

 

  1. Search for the audiences whose report you want to download as described in the Searching for an audience topic.
  2. The Audience Insights screen displays the list of audiences matching the search criteria.
  3. Click the  button to download the displayed audiences' details. The Download Reports popup window is displayed.
  4. Select the report which you want to download, that is, either Audience Insights or Demand Insights.
  5. Select the format in which you want to download the report, that is, XLS (Microsoft Excel), CSV or PDF.
  6. Click the Download button.

The downloaded report displays the same statistical details as described in the Viewing the list of audiences topic.

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