Rules

Document created by catherine.racette on Mar 15, 2017Last modified by catherine.racette on Apr 3, 2017
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About Rules

A publisher can create rules that will affect the bidding process of its inventory. A publisher can create a rule specific to a certain demand partner and set a price floor value. This will ensure that the publisher receives certain minimum revenue from that demand partner when the demand partner bids for the publisher's inventory. 

 

Demand partners, typically DSPs, connect to the PubMatic system using RTB campaign. There are certain RTB partners to which the PubMatic system contacts to ask for the bid for an impression. Since there are multiple DSPs in the bidding process, they bid different amounts for the impression. Depending upon the maximum bid amount, the ad auction engine selects the winning ad network/DSP and adds this winner’s URL in the ad tag response back to the visitor’s browser.

 

In this process, the Rules screen helps a publisher to create rules which will affect the bidding process in the RTB campaign. A publisher can create a rule specific to a certain demand partner and set a price floor value.

Creating a Rule for an RTB Campaign

  1. Select Inventory & Rules | Rules from the main navigation menu.
  2. Click the Create RTB Floor drop-down list displayed at the top right corner and select Create RTB Floor.
  3. Complete the rule fields with the following guidelines.

General Settings

  • Rule Name: Specify a unique name for the rule. 
  • Rule Description: Enter a description for the rule. 
  • Rule Source: Specify the source of the rule:
    • PubMatic Admin Rule: Indicates the rule is created by a PubMatic administrator. 
    • Publisher Rule: Indicates that the rule is created by a publisher.

Price Floor

  • Floor Type: Indicates the average price of all the bids that a publisher expects for a site so the system can chase that price by allowing bid values with are lower than the CPM Goal. Displays the type of floor used for this rule. Possible options. 
    • Hard Floor: Indicates that a minimum bid price is expected from the demand sources configured in this rule. This price needs to be specified in the Hard Floor Value field below. If their bid price < hard floor, then the bid is rejected from participating in the auction. 
    • Soft Floor: Indicates that the bid price expected from the demand sources configured in this rule should be greater than the hard floor value but can be lower than the soft floor value. These floor values are specified in the Soft Floor Value and Hard Floor Value field below. the value above hard floor, which allows the publishers more flexibility around the inventory pricing. 
    • CPM Goal: Indicates the average price of the all the bids that a publisher expects for a site so that system can chase that price by even allowing bid values which are lower than the CPM Goal.
  • Rule Source: Indicate whether this is sourced by a PubMatic Admin Rule or a Publisher Rule

The Soft Floor and CPM Goal options can only be configured by your PubMatic Account Manager.


The CPM goal feature is applicable only if it has been enabled for your account. This field is non-editable. Priority for CPM goal will always be 16.

 
  • Rule Source: Indicates whether this is sourced by a PubMatic Admin Rule or a Publisher Rule.
  • Soft Floor Value: Indicates the value above hard floor, which allows the publishers more flexibility around the inventory pricing.
    This field is enabled only if you select the Soft Floor field from the Floor Type option. This field is non-editable. Default priority for soft floor is P16.
  • Hard Floor Value: Specify the floor amount below which a bid from the demand sources configured in this rule will not be accepted by the system.
    For example, if the floor value is set to 0.50$, and the demand source configured in this rule places a bid of 0.25$, then this bid is not selected in the bidding process since the bid amount < the floor value.

    Specify the floor amount below which a bid from the demand sources configured in this rule will not be accepted by the system. For example, if the floor value is set to 1.2$ and then this bid is not selected.
    This field is enabled only if you select Hard Floor or Soft Floor as the Floor Type.
  • Floor Value: Specify the floor amount below which a bid from the demand sources configured in this rule will not be accepted by the system. For example, if the floor value is set to 0.50$, and the demand source configured in this rule places a bid of 0.25$, then this bid is not selected in the bidding process since the bid amount < the floor value.
    This field is enabled only if you select CPM Goal  as the Floor Type.
  • Minimum Bid Price: Specify the minimum bid price. This value cannot be below 50% of the floor value.
    This field is enabled only if you select CPM Goal as the Floor Type.
  • Priority: Select the priority at which the bids from the demand sources configured in this rule should be considered in the bidding process. For example, if there are two bids with the same bid amount and different priorities, then the bid with the higher priority will be considered.
    In this field, "1" has the highest priority and "16" has the lowest priority.

Demand Source

Complete Demand Source information.

  • Demand Side Platforms: Specify the Demand Side Platforms (DSPs) for which this rule will be applicable. Any bid received from the selected DSP will be subjected to the settings of this rule.
    By default, the value of this field is set to "All" denoting all the demand sources present in the PubMatic system.
  • Agency Trading Desks: Specify the trading desks associated with the selected DSP for which this rule will be applicable. Any bid containing the specified trading desk will be subjected to the settings of this rule.
    By default, the value of this field is set to "All" denoting all the trading desks present in the PubMatic system. This field is enabled only if you select Hard Floor field as the Floor Type.
  • Advertiser: Specify the advertisers associated with the selected advertiser category for which this rule will be applicable. Any bid containing the specified advertiser will be subjected to the settings of this rule.
    By default, the value of this field is set to "All" denoting all the advertisers present in the PubMatic system. This field is enabled only if you select Hard Floor as the Floor Type.
  • Advertiser Domain: Specify the domain names of the selected advertiser for which this rule will be applicable. Any bid containing the specified advertiser's domain names will be subjected to the settings of this rule.
    By default, the value of this field is set to "All" denoting all the domain names present in the PubMatic system. This field is enabled only if you select Hard Floor as the Floor Type.

Targeting

  • Site:Specify the publisher's site for which this rule is applicable. Any bid received for an impression on the selected site will be subjected to the settings of this rule.
    By default, the value of this field is set to "All" denoting all the publisher's sites configured in the PubMatic system. You can also select a single or multiple sites by using the Filter button.
  • Ad Size: Specify the ad size for which this rule will be applicable. Any bid received for an impression of the selected ad size will be subjected to the settings of this rule.
    By default, the value of this field is set to "All" denoting all the publisher's sites configured in the PubMatic system. This field is enabled only if you select Hard Floor as the Floor Type.
  • Ad Placement: Specify the ad placement for which this rule will be applicable. Any bid received for an impression in the selected ad placement will be subjected to the settings of this rule.

    By default, the value of this field is set to "All" denoting all the publisher's sites configured in the PubMatic system. You can also select a single or multiple ad placements by using the Filter button. This field is enabled only if you select Hard Floor as the Floor Type.

  • Audience Segment: Specify the custom audience segment for which this rule will be applicable. Any bid received for an impression being requested from a visitor belonging to the selected custom audience segment will be subjected to the settings of this rule. Custom segments are a combination of standard audience segments which you have created using the Reach Planner screen under the Audience section.

    This field is enabled only if the Audience feature has been enabled for your account. For enabling this feature, contact your PubMatic Account Manager.

    In this field, you can only view the custom segments which you have created.


    By default, the value of this field is set to "All" indicating that a visitor belonging to any custom audience segment will be associated with this rule. This field is enabled only if you select Hard Floor as the Floor Type.

  • Geography: Specify the geographical location of the visitor for which this rule will be applicable. Any bid received for an impression being requested from a visitor belonging to the selected geographical location will be subjected to the settings of this rule.

    By default, the value of this field is set to "All" denoting all the publisher's sites configured in the PubMatic system. This field is enabled only if you select Hard Floor field as the Floor Type.

  • Day Parting: Specify the time interval of the day during which this rule will be applicable. Any bid received for an impression being requested from a visitor during the selected time interval will be subjected to the settings of this rule.
  • This field is enabled only if you select the Hard Floor field from the Floor Type option.

Save & Launch

  1. Click the Save & Launch button to save the rule's settings.
  2. Click the OK button to confirm the rule creation.

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