Reviewing Deal Performance in MBC

Document created by catherine.racette on Mar 22, 2017
Version 1Show Document
  • View in full screen mode

Once you have active deals, you'll want to monitor how they're doing. PubMatic's Marketplace in Media Buyer Console makes is easy, with both high-level and in-depth information to help you make decisions about how to optimize your marketing activity.

 

Use PubMatic's Marketplace Summary and Marketplace Deals to get outstanding visibility into your deals.

Marketplace Summary

The Marketplace Summary page provides a high-level snapshot of your:

  • Total spend
  • Top deals
  • Top publishers

Refine your view by adjusting the data displayed, and clicking an aggregate or list view. Additionally, reports can be downloaded.

Total Spend

Total Spend displays your total spend, impressions and eCPM for the specified date range at the top of the page.

View data by:

  • Spend Only
  • eCPM Only
  • Impressions Only
  • Spend & eCPM
  • Spend & Impressions
  • Impressions & CPM

Top 5 Deals

The Top 5 Deals section displays your top deals as well as how many active, scheduled and completed deals you have.

 

View data by:

  • Spend Only
  • eCPM Only
  • Impressions Only
  • Spend & eCPM (Aggregate view only)
  • Spend & Impressions (Aggregate view only)
  • Impressions & CPM (Aggregate view only)

Aggregate View

When Aggregate is selected (using the ), data is displayed in a graph.

 

List View

When List View is selected (using the  button), a list of the top 5 deals displays. The option to download the report will only be available when this view is active.

View All Deals

Click the VIEW ALL link in the upper right of the graph to display all deals (not just top 5).

Top 5 Publishers

The Top 5 Publishers section displays total spend, impressions and eCPM for the date range specified at the top of the page.

 

View data by:

  • Spend Only
  • eCPM Only
  • Impressions Only
  • Spend & eCPM
  • Spend & Impressions
  • Impressions & CPM

Aggregate View

When Aggregate is selected (using the  ), data is displayed in a graph.

List View

When List View is selected (using the  button), a list of the top 5 deals displays. The option to download the report will only be available when this view is active.

 

Downloading a Marketplace Summary 

  1. Click the Download button inside the chart.
  2. Select an output (CSV, Excel or PDF)

Attachments

    Outcomes